Quote of the Week: Would you rent movies using Video on Demand?
Submitted by ETC Anytime-Anywhere Consumer Research on Tue, 2008-02-26 01:13.
"If I like a movie and I've seen it already then I'm probably not going to order it on VOD. The only possibility of using VOD is if I hadn't seen the movie and I was curious about it. But in that case when you get up to $4.99 you can get Netflix sending you multiple movies for an entire month for that price. So I would much rather have Netflix and just que up a list of all the movies and then have them in my possession for as long as I need them. Sometimes I might think about getting a movie on VOD and I purchase the movie and then I get taken away from the movie and don't get back to it until 24 hours later and it is already gone. ...[continued]
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consortium funded by the major content, technology, CE and service companies. Our goal is to understand next-gen consumers and explore new opportunities for reaching them with digital content. Find out about the Anytime/Anywhere Content Lab and Anytime/Anywhere Consumer Research.
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