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HPA in Wonderland

Another exhibit that certainly grabbed the attention of passersby in the HPA demo room was that of young company RabbitHoles.

The Canadian company showed its RabbitHoles 3D Motion Holograms. The company said that as many as 1280 frames of digital video or CGI can be embedded into the film surface, housing motion up to 10 seconds long. No special glasses are needed to see the depth or movement as you walk by the image surface.

The makers recommend the patented technology for image makers and marketers (www.rabbitholes.com).

To advance technology and innovation within the entertainment industry
To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
To understand the impact of technology on the consumer experience and the creative process
To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
To provide insight about emerging consumer habits
To convene industry peer groups and partners to share knowledge and experience
To create an environment for testing and evaluation of proposed technology solutions
To help identify new business models for the entertainment industry
To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

HPA in Wonderland

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