[Home Media Magazine]

According to data from Quixel Research, 3DTVs will be 50% of the TV market by 2015, and by 2013 there will more than 12.5 million 3DTVs in American homes, up from approximately 4 million in 2011.

But consumer adoption of 3D at home could go so much faster if other segments of the business were to step up more, according to speakers at the 3D Entertainment Summit Sept. 20.

“Connected [TVs] along with 3D are concepts that need consumer education,” said Frank DeMartin, VP of consumer product sales at Mitsubishi. “They’re really not coming into retail and asking about connected or 3D. So retailers aren’t telling them.”

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“Consumers want to go and look and see and touch,” DeMartin said. “We would certainly ask the content community to help sell 3D on the [retail] floor.”

Movies are important, panelists agreed, but the broadcast and gaming communities need to step up as well to show consumers why they need a 3DTV in the home.

“People need to see what they’re getting,” said Tim Alessi, director of new product development for LG Electronics. “Remember, in the early days of HD there was nothing to see as well. The market is developing quite nicely. But expectations were set a year and a half ago that were not met. [However] the adoption of 3D at home is ahead of where [digital TV] was in 1999.”

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The past success of 3D in theaters gives the industry hope for 3D at the home, panelists said, but it’s not a given.  …

Read the full story here: http://www.homemediamagazine.com/3d/3d-experts-we-need-help-retail-25116