Production environment representing ETC work in media technology
Entertainment Technology Center

Shaping the Future of Entertainment Technology

ETC is a USC School of Cinematic Arts research center and industry convenor exploring how emerging technologies change the way entertainment is created, distributed, archived, and experienced.

Focus

Media, AI, and production workflows

Approach

Research grounded in industry practice

Output

Projects, convenings, and publications

ETC News

The latest from the Entertainment Technology Center

Read more
ETC Welcomes Wendy Aylsworth as Board Chair
Announcement

ETC Welcomes Wendy Aylsworth as Board Chair

Industry veteran and award-winning media executive Wendy Aylsworth — CEO and CTO of Walden Pond technology consultancy — has been named the new chair of ETC’s executive board. Aylsworth has an impressive history developing entertainment technology while serving leadership positions at Warner Bros. and The Walt Disney Company. She also has a distinguished track record providing strategic board guidance for numerous organizations, including the Academy of Motion Picture Arts and Sciences (AMPAS), Academy of Television Arts & Sciences, Hollywood Professional Association (HPA), American Society of Cinematographers (ASC), and the Society of Motion Picture and Television Engineers (SMPTE), among others. As the next chair of ETC’s executive board, Aylsworth replaces Michael Wise, former CTO of Universal Pictures.

ETC Integrates Beeble into Film Projects
Events

ETC Integrates Beeble into Film Projects

The Entertainment Technology Center has integrated Beeble’s AI-powered production tools into its filmmaking education and research, giving students hands-on experience with AI workflows for visual effects, virtual production, and cinematic storytelling. Beeble develops AI-powered tools for filmmakers, VFX studios, technical artists, and content creators. Its technologies enable artists to integrate advanced machine learning into professional filmmaking workflows.

ETC Unveils New Website, Social Media Plans
Announcements

ETC Unveils New Website, Social Media Plans

The Entertainment Technology Center launched a strategic marketing and communication initiative this year to reimagine its brand, industry interaction, online presence, and knowledge-sharing efforts. The first step involved shuttering the ETCentric daily news portal and designing a new website with a focus on ETC film projects, research, special events, and related news.

Entertainment Technology Center logo
LinkedIn

Latest from ETC on LinkedIn

Read the latest ETC update on LinkedIn.

Industry News

Curated developments from across the entertainment technology sector

StreamingThe Hollywood ReporterOct 12, 2026

YouTube Making Nice with Legacy TV

YouTube seeks partnership with traditional television, not predation.

Industry InsightsCord Cutters NewsOct 12, 2026

Amazon Reaches 1,000-Satellite Milestone As It Gets Ready to Launch Its New Space Internet Service This Year

Amazon manufactured its 1,000th satellite for its new space internet service.

EventsVarietyOct 12, 2026

Piracy in the Crosshairs: Brazil to Launch Campaign Against IP Theft

Brazil will launch an anti-piracy awareness campaign in October.

StreamingLos Angeles TimesOct 12, 2026Subscription Required

Why award shows are leaving network TV for streaming

Award shows are moving to streaming due to shrinking ratings and rising rights fees.

AI in MediaCord Cutters NewsOct 10, 2026

Roku Rolls Out Custom AI System Allowing Developers to Build Streaming Apps Entirely Through AI Prompts

Roku's new AI system allows developers to build streaming apps using AI prompts.

Industry InsightsWiredOct 9, 2026Subscription Required

I’m Still Convinced the iPod Was the Perfect Gadget

The iPod was a perfect gadget because it did not connect to the internet.

Industry InsightsPetaPixelOct 9, 2026

Meta Tests Making Instagram and Facebook Open to Full-Screen Vertical Video Feeds

Meta tests opening Instagram and Facebook to full-screen vertical video feeds.

Immersive MediaRoad to VROct 9, 2026

Meta Brings Immersive College Football to Quest, Promises 100+ Live Sporting Events Next Year

Meta partners with ESPN for immersive college football and over 100 live sporting events.

Industry InsightsEngadgetOct 9, 2026

Meta bans TikTok ads from its platforms in tit-for-tat row

Meta banned TikTok ads from its platforms in a tit-for-tat row.

Industry InsightsTechRadarOct 9, 2026

Google reveals Gemini Agents — 'a single universal agent for work', which will even get their own Gmail account

Google revealed Gemini Agents, a universal agent for work that handles long-running tasks autonomously.

AI in MediaTechRadarOct 9, 2026

'Nine out of ten people prefer our version of the internet over Google's' — Proton Founder Andy Yen on age verification, Big Tech, AI, and the future of digital privacy

Proton is building an alternative to Google, focusing on AI, age verification, and digital privacy.

Industry InsightsEngadgetOct 8, 2026

Alexa Tablet vs iPad Pro: How Amazon is keeping up with Apple

Amazon's latest tablet shares similarities with Apple's iPads, but details differ.

Immersive MediaUploadVROct 7, 2026

New York Giants Bring Fans Onto The Field With 360° Video

New York Giants fans can experience games in 360° video via the team's app and YouTube channel.

Industry InsightsTechCrunchOct 7, 2026

Spotify expands audiobooks to over 180 markets

Spotify now offers audiobooks in over 180 markets.

Our Partners

ETC Member Companies

View sponsor list
USC School of Cinematic Arts
Adobe
Disney
Dolby
Epic Games
Google
Lucasfilm
Paramount
Sony Pictures
Universal
Sony
Sohonet