Production environment representing ETC work in media technology

Shaping the Future of Entertainment Technology

ETC is a USC School of Cinematic Arts research center and industry convenor exploring how emerging technologies change the way entertainment is created, distributed, archived, and experienced.

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Focus

Media, AI, and production workflows

Approach

Research grounded in industry practice

Output

Projects, convenings, and publications

ETC News

The latest from the Entertainment Technology Center

Announcement

ETC Welcomes Wendy Aylsworth as Board Chair

Industry veteran and award-winning media executive Wendy Aylsworth — CEO and CTO of Walden Pond technology consultancy — has been named the new chair of ETC’s executive board. Aylsworth has an impressive history developing entertainment technology while serving leadership positions at Warner Bros. and The Walt Disney Company. She also has a distinguished track record providing strategic board guidance for numerous organizations, including the Academy of Motion Picture Arts and Sciences (AMPAS), Academy of Television Arts & Sciences, Hollywood Professional Association (HPA), American Society of Cinematographers (ASC), and the Society of Motion Picture and Television Engineers (SMPTE), among others. As the next chair of ETC’s executive board, Aylsworth replaces Michael Wise, former CTO of Universal Pictures.

September 2, 2026

Events

ETC Integrates Beeble into Film Projects

The Entertainment Technology Center has integrated Beeble’s AI-powered production tools into its filmmaking education and research, giving students hands-on experience with AI workflows for visual effects, virtual production, and cinematic storytelling. Beeble develops AI-powered tools for filmmakers, VFX studios, technical artists, and content creators. Its technologies enable artists to integrate advanced machine learning into professional filmmaking workflows.

September 1, 2026

Announcements

ETC Unveils New Website, Social Media Plans

The Entertainment Technology Center launched a strategic marketing and communication initiative this year to reimagine its brand, industry interaction, online presence, and knowledge-sharing efforts. The first step involved shuttering the ETCentric daily news portal and designing a new website with a focus on ETC film projects, research, special events, and related news.

August 31, 2026

Latest from ETC on LinkedIn

Read the latest ETC update on LinkedIn.

Featured Research

Current projects advancing the intersection of entertainment and technology

Narrative Context ProtocolOngoing

Narrative Context Protocol

Exploring new frameworks for story, metadata, attribution, provenance, interoperability, and distribution in a media landscape assisted by generative tools.

Archived ProjectsArchive

Archived Projects

Legacy projects from ETC

AI & Emergent MediaOngoing

AI & Emergent Media

Researching production workflows that combine physical stages, real-time rendering, LED volumes, and adaptive creative pipelines.

AI & Enterprise SystemsOngoing

AI & Enterprise Systems

Examining how artificial intelligence can support creative teams while raising important questions about authorship, labor, standards, and responsibility.

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