Production environment representing ETC work in media technology
Entertainment Technology Center

Shaping the Future of Entertainment Technology

ETC is a USC School of Cinematic Arts research center and industry convenor exploring how emerging technologies change the way entertainment is created, distributed, archived, and experienced.

Focus

Media, AI, and production workflows

Approach

Research grounded in industry practice

Output

Projects, convenings, and publications

ETC News

The latest from the Entertainment Technology Center

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ETC Welcomes Wendy Aylsworth as Board Chair
Announcement

ETC Welcomes Wendy Aylsworth as Board Chair

Industry veteran and award-winning media executive Wendy Aylsworth — CEO and CTO of Walden Pond technology consultancy — has been named the new chair of ETC’s executive board. Aylsworth has an impressive history developing entertainment technology while serving leadership positions at Warner Bros. and The Walt Disney Company. She also has a distinguished track record providing strategic board guidance for numerous organizations, including the Academy of Motion Picture Arts and Sciences (AMPAS), Academy of Television Arts & Sciences, Hollywood Professional Association (HPA), American Society of Cinematographers (ASC), and the Society of Motion Picture and Television Engineers (SMPTE), among others. As the next chair of ETC’s executive board, Aylsworth replaces Michael Wise, former CTO of Universal Pictures.

ETC Integrates Beeble into Film Projects
Events

ETC Integrates Beeble into Film Projects

The Entertainment Technology Center has integrated Beeble’s AI-powered production tools into its filmmaking education and research, giving students hands-on experience with AI workflows for visual effects, virtual production, and cinematic storytelling. Beeble develops AI-powered tools for filmmakers, VFX studios, technical artists, and content creators. Its technologies enable artists to integrate advanced machine learning into professional filmmaking workflows.

ETC Unveils New Website, Social Media Plans
Announcements

ETC Unveils New Website, Social Media Plans

The Entertainment Technology Center launched a strategic marketing and communication initiative this year to reimagine its brand, industry interaction, online presence, and knowledge-sharing efforts. The first step involved shuttering the ETCentric daily news portal and designing a new website with a focus on ETC film projects, research, special events, and related news.

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Latest from ETC on LinkedIn

Read the latest ETC update on LinkedIn.

Industry News

Curated developments from across the entertainment technology sector

Industry InsightsMarvelOct 7, 2026

WEBTOON and Marvel Announce New Marvel Comics App at New York Comic Con

Launching November 16, the all-new app features more than 35,000 digital comics, personalized discovery tools, Pull List features, and new issues as early as 30 days after print.

Industry InsightsThe Hollywood ReporterOct 7, 2026

Apple and Dolby Bringing Dolby Atmos to Live Formula 1 Coverage

Apple and Dolby are bringing Dolby Atmos to live Formula 1 coverage on Apple TV.

Industry InsightsAmazon NewsOct 6, 2026

Prime Video and the Television Academy announce 6-year deal to exclusively stream the Emmy Awards globally

Prime Video will exclusively stream the Emmy Awards globally starting in 2027.

Industry InsightsVarietyOct 2, 2026

Disney Licenses Slew of Titles to Netflix, Including All Five ‘Ice Age’ Movies, ‘Percy Jackson and the Olympians,’ ‘Felicity,’ ‘Will Trent,’ ‘Elio’ and More (EXCLUSIVE)

Disney Entertainment licensed multiple titles to Netflix, including 'Ice Age' movies and series.

AI in MediaDeadlineSep 28, 2026

Film Execs & Creators Discuss AI Divide - Zurich Summit

Film executives and creators discussed the AI divide at the Zurich Summit.

EventsDeadlineSep 28, 2026

FilmNation CEO Glen Basner Talks Art Of Film Sales, Financing - Zurich

FilmNation CEO Glen Basner discussed film sales and financing at the Zurich Summit.

Industry InsightsTechCrunchOct 7, 2026

Spotify expands audiobooks to over 180 markets

Spotify now offers audiobooks in over 180 markets.

Industry InsightsArs TechnicaOct 6, 2026

OpenAI will watermark ChatGPT outputs by default—but only in the EU

Like other solutions, it is not especially reliable, and it's easy to circumvent.

AI in MediaSiliconANGLEOct 6, 2026

Anaconda expands beyond Python with agent swarms and AI security testing

Anaconda expands its enterprise AI platform with agent swarms and AI security testing.

AI in MediaFast CompanyOct 5, 2026

The woman behind the AI actor Tilly Norwood says Hollywood shouldn’t panic

Eline van der Velden created AI actor Tilly Norwood, sparking debate on AI's role in entertainment.

Industry InsightsDeadlineOct 5, 2026

Brian Cox Goes Digital: Top British TV Scientist Strikes Content Deal With New Sony Studio

Brian Cox will create formats with Sony Pictures Television's Digital Studio.

Industry InsightsThe Hollywood ReporterOct 5, 2026

Movies With “Real Political Messages” Underneath the Surface, Animation and More: What Not to Miss at London Film Fest

London Film Fest highlights include political messages, animation, and featured stars.

Immersive MediaUploadVROct 2, 2026

Open Season On Draymond Green Shows How Well VR Docuseries Can Work

VR docuseries offer deeper impact than 2D TV.

Industry InsightsThe New York TimesOct 2, 2026Subscription Required

Amazon Promises More Local Funding and Less Secrecy Around Data Centers

Amazon will increase local funding and reduce secrecy for data center projects.

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ETC Member Companies

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USC School of Cinematic Arts
Adobe
Disney
Dolby
Epic Games
Google
Lucasfilm
Paramount
Sony Pictures
Universal
Sony
Sohonet