Production environment representing ETC work in media technology
Entertainment Technology Center

Shaping the Future of Entertainment Technology

ETC is a USC School of Cinematic Arts research center and industry convenor exploring how emerging technologies change the way entertainment is created, distributed, archived, and experienced.

Focus

Media, AI, and production workflows

Approach

Research grounded in industry practice

Output

Projects, convenings, and publications

ETC News

The latest from the Entertainment Technology Center

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ETC Welcomes Wendy Aylsworth as Board Chair
Announcement

ETC Welcomes Wendy Aylsworth as Board Chair

Industry veteran and award-winning media executive Wendy Aylsworth — CEO and CTO of Walden Pond technology consultancy — has been named the new chair of ETC’s executive board. Aylsworth has an impressive history developing entertainment technology while serving leadership positions at Warner Bros. and The Walt Disney Company. She also has a distinguished track record providing strategic board guidance for numerous organizations, including the Academy of Motion Picture Arts and Sciences (AMPAS), Academy of Television Arts & Sciences, Hollywood Professional Association (HPA), American Society of Cinematographers (ASC), and the Society of Motion Picture and Television Engineers (SMPTE), among others. As the next chair of ETC’s executive board, Aylsworth replaces Michael Wise, former CTO of Universal Pictures.

ETC Integrates Beeble into Film Projects
Events

ETC Integrates Beeble into Film Projects

The Entertainment Technology Center has integrated Beeble’s AI-powered production tools into its filmmaking education and research, giving students hands-on experience with AI workflows for visual effects, virtual production, and cinematic storytelling. Beeble develops AI-powered tools for filmmakers, VFX studios, technical artists, and content creators. Its technologies enable artists to integrate advanced machine learning into professional filmmaking workflows.

ETC Unveils New Website, Social Media Plans
Announcements

ETC Unveils New Website, Social Media Plans

The Entertainment Technology Center launched a strategic marketing and communication initiative this year to reimagine its brand, industry interaction, online presence, and knowledge-sharing efforts. The first step involved shuttering the ETCentric daily news portal and designing a new website with a focus on ETC film projects, research, special events, and related news.

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Latest from ETC on LinkedIn

Read the latest ETC update on LinkedIn.

Industry News

Curated developments from across the entertainment technology sector

Industry InsightsVarietyOct 2, 2026

Disney Licenses Slew of Titles to Netflix, Including All Five ‘Ice Age’ Movies, ‘Percy Jackson and the Olympians,’ ‘Felicity,’ ‘Will Trent,’ ‘Elio’ and More (EXCLUSIVE)

Disney Entertainment licensed multiple titles to Netflix, including 'Ice Age' movies and series.

AI in MediaDeadlineSep 28, 2026

Film Execs & Creators Discuss AI Divide - Zurich Summit

Film executives and creators discussed the AI divide at the Zurich Summit.

EventsDeadlineSep 28, 2026

FilmNation CEO Glen Basner Talks Art Of Film Sales, Financing - Zurich

FilmNation CEO Glen Basner discussed film sales and financing at the Zurich Summit.

Industry InsightsAndroid PoliceOct 5, 2026

I built a three-layer productivity system inside Google Keep; now I barely use anything else

Google Keep's simplicity led to a three-layer productivity system.

AI in MediaFast CompanyOct 5, 2026

The woman behind the AI actor Tilly Norwood says Hollywood shouldn’t panic

Eline van der Velden created AI actor Tilly Norwood, sparking debate on AI's role in entertainment.

Industry InsightsDeadlineOct 5, 2026

Brian Cox Goes Digital: Top British TV Scientist Strikes Content Deal With New Sony Studio

Brian Cox will create formats with Sony Pictures Television's Digital Studio.

Industry InsightsThe Hollywood ReporterOct 5, 2026

Movies With “Real Political Messages” Underneath the Surface, Animation and More: What Not to Miss at London Film Fest

London Film Fest highlights include political messages, animation, and featured stars.

StreamingBillboardOct 5, 2026

Shakira’s Madrid Concert Sets an Amazon Music Livestreaming Record

Shakira's concert set an Amazon Music livestreaming record for female artists.

AI in MediaSiliconANGLEOct 2, 2026

Report: Amazon to offload $8B worth of AI chips, lease them back

Amazon reportedly plans to offload and lease back $8 billion in AI chips.

Industry InsightsPetaPixelOct 2, 2026

BlackRAW Studio App Lets You Color Grade and Edit ProRes RAW on iPhone

BlackRAW Studio app enables iPhone filmmakers to edit ProRes RAW video.

AI in MediaSiliconANGLEOct 2, 2026

Microsoft targets ultra-realistic voice agents with its first streaming transcription model

Microsoft debuted its first streaming transcription model for ultra-realistic voice agents.

Industry InsightsCNETOct 1, 2026

Microsoft Windows and Surface Event: What We Expect to See on Oct. 7

No, we’re not expecting Windows 12.

AI in MediaCoinDeskSep 30, 2026

OpenAI, Google and Meta pledge independent AI safety audits under voluntary White House deal

Six companies signed a safety pact covering hacking and biological threats, with no penalties or deadline for putting the checks in place.

AI in MediaThe New York TimesSep 29, 2026Subscription Required

At A.I. Event, Trump Asks Meta, OpenAI and Microsoft to Make Safety Decisions Themselves

Trump asked Meta, OpenAI, and Microsoft to make AI safety decisions themselves.

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USC School of Cinematic Arts
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Disney
Dolby
Epic Games
Google
Lucasfilm
Paramount
Sony Pictures
Universal
Sony
Sohonet