Production environment representing ETC work in media technology
Entertainment Technology Center

Shaping the Future of Entertainment Technology

ETC is a USC School of Cinematic Arts research center and industry convenor exploring how emerging technologies change the way entertainment is created, distributed, archived, and experienced.

Focus

Media, AI, and production workflows

Approach

Research grounded in industry practice

Output

Projects, convenings, and publications

ETC News

The latest from the Entertainment Technology Center

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ETC Welcomes Wendy Aylsworth as Board Chair
Announcement

ETC Welcomes Wendy Aylsworth as Board Chair

Industry veteran and award-winning media executive Wendy Aylsworth — CEO and CTO of Walden Pond technology consultancy — has been named the new chair of ETC’s executive board. Aylsworth has an impressive history developing entertainment technology while serving leadership positions at Warner Bros. and The Walt Disney Company. She also has a distinguished track record providing strategic board guidance for numerous organizations, including the Academy of Motion Picture Arts and Sciences (AMPAS), Academy of Television Arts & Sciences, Hollywood Professional Association (HPA), American Society of Cinematographers (ASC), and the Society of Motion Picture and Television Engineers (SMPTE), among others. As the next chair of ETC’s executive board, Aylsworth replaces Michael Wise, former CTO of Universal Pictures.

ETC Integrates Beeble into Film Projects
Events

ETC Integrates Beeble into Film Projects

The Entertainment Technology Center has integrated Beeble’s AI-powered production tools into its filmmaking education and research, giving students hands-on experience with AI workflows for visual effects, virtual production, and cinematic storytelling. Beeble develops AI-powered tools for filmmakers, VFX studios, technical artists, and content creators. Its technologies enable artists to integrate advanced machine learning into professional filmmaking workflows.

ETC Unveils New Website, Social Media Plans
Announcements

ETC Unveils New Website, Social Media Plans

The Entertainment Technology Center launched a strategic marketing and communication initiative this year to reimagine its brand, industry interaction, online presence, and knowledge-sharing efforts. The first step involved shuttering the ETCentric daily news portal and designing a new website with a focus on ETC film projects, research, special events, and related news.

Entertainment Technology Center @ USC (ETC@USC) | LinkedIn
LinkedIn

Latest from ETC on LinkedIn

Read the latest ETC update on LinkedIn.

Industry News

Curated developments from across the entertainment technology sector

Industry InsightsDeadlineNov 12, 2026

Lucasfilm Sets ‘Star Wars: A New Hope’ IMAX 70mm Re-Release & New Behind-The-Scenes Doc ‘The Hero Awakens’ For 50th Anniversary Celebrations

Lucasfilm and Disney have restored the original Star Wars (1977) and will release the film in multiple formats, including IMAX 70mm, as part of the franchise’s 50th anniversary.

AI in MediaTechCrunchNov 12, 2026

Five ways Jensen Huang’s ouster from Nvidia could damage the AI industry

Jensen Huang's ouster from Nvidia could damage the AI industry.

StreamingCord Cutters NewsNov 12, 2026

Disney+ Adds Select 3D Movies and Immersive Viewing Environments to Meta Quest

Disney+ has rolled out an updated version of its app on Meta Quest virtual reality headsets that now includes select movies in three-dimensional format along with themed virtual.

AI in MediaForbesNov 12, 2026

Jensen Huang Is Out. Can Nvidia Protect $3.3 Trillion In Gains?

Jensen Huang’s exit puts Nvidia’s AI dominance and valuation to the test.

StreamingSports Video Group NewsNov 12, 2026

Vizrt Acquires Chyron in Major Consolidation of Broadcast Graphics Market

Vizrt acquired Chyron, consolidating the broadcast graphics market.

AI in MediaSiliconANGLENov 12, 2026

Clipto enables ChatGPT and Claude to search and analyze years of people’s meetings and video calls

Clipto enables ChatGPT and Claude to search and analyze years of meetings and video calls.

AI in MediaMashableNov 12, 2026

Hands-on: The Apple HomeView is gorgeous, costs $299, and has no App Store

The Apple HomeView is a new smart display that uses facial recognition and Siri AI to give custom experiences to the entire family.

Immersive MediaWiredNov 12, 2026

Google and Samsung’s Android XR Smart Glasses Are Finally Here

Google and Samsung's Android XR smart glasses are now available.

CinematographyVideomakerNov 12, 2026

Director Mode controls four Canon and Sony cameras from iPhone

Director Mode controls four Canon and Sony cameras from iPhone.

Industry InsightsEngadgetNov 11, 2026

Peacock is redesigning its mobile app to focus more on vertical videos

This is an attempt to "win another hour per user, per month.".

Industry InsightsThe New York TimesNov 10, 2026Subscription Required

Amazon and Google Will See Big Paydays from Anthropic IPO

Amazon and Google will see big paydays from Anthropic's IPO.

Immersive MediaRoad to VRNov 10, 2026

Meta Reportedly Rebranding Horizon+ to ‘Meta VR+’, Adding Popular 3D Films to Game Service

Meta may rebrand Horizon+ to Meta VR+, adding 3D films to its game service.

Immersive MediaUploadVRNov 10, 2026

Meta Begins Listing 3D Movies On Quest, Could Become A Horizon+ Benefit

Meta is listing 3D movies on Quest, potentially a Horizon+ benefit.

Immersive MediaUploadVRNov 10, 2026

Disney+ App Update Brings 3D Movies & Immersive Environments To Quest

Disney+ app update adds 3D movies and immersive environments to Quest headsets.

Our Partners

ETC Member Companies

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USC School of Cinematic Arts
Adobe
Disney
Dolby
Epic Games
Google
Lucasfilm
Paramount
Sony Pictures
Universal
Sony
Sohonet