Production environment representing ETC work in media technology

Shaping the Future of Entertainment Technology

ETC is a USC School of Cinematic Arts research center and industry convenor exploring how emerging technologies change the way entertainment is created, distributed, archived, and experienced.

Explore Projects Latest Publications ETC Events

Focus

Media, AI, and production workflows

Approach

Research grounded in industry practice

Output

Projects, convenings, and publications

ETC News

The latest from the Entertainment Technology Center

Announcement

ETC Welcomes Wendy Aylsworth as Board Chair

Industry veteran and award-winning media executive Wendy Aylsworth — CEO and CTO of Walden Pond technology consultancy — has been named the new chair of ETC’s executive board. Aylsworth has an impressive history developing entertainment technology while serving leadership positions at Warner Bros. and The Walt Disney Company. She also has a distinguished track record providing strategic board guidance for numerous organizations, including the Academy of Motion Picture Arts and Sciences (AMPAS), Academy of Television Arts & Sciences, Hollywood Professional Association (HPA), American Society of Cinematographers (ASC), and the Society of Motion Picture and Television Engineers (SMPTE), among others. As the next chair of ETC’s executive board, Aylsworth replaces Michael Wise, former CTO of Universal Pictures.

September 2, 2026

Events

ETC Integrates Beeble into Film Projects

The Entertainment Technology Center has integrated Beeble’s AI-powered production tools into its filmmaking education and research, giving students hands-on experience with AI workflows for visual effects, virtual production, and cinematic storytelling. Beeble develops AI-powered tools for filmmakers, VFX studios, technical artists, and content creators. Its technologies enable artists to integrate advanced machine learning into professional filmmaking workflows.

September 1, 2026

Announcements

ETC Unveils New Website, Social Media Plans

The Entertainment Technology Center launched a strategic marketing and communication initiative this year to reimagine its brand, industry interaction, online presence, and knowledge-sharing efforts. The first step involved shuttering the ETCentric daily news portal and designing a new website with a focus on ETC film projects, research, special events, and related news.

August 31, 2026

Latest from ETC on LinkedIn

Read the latest ETC update on LinkedIn.

Featured Research

Current projects advancing the intersection of entertainment and technology

Narrative Context ProtocolOngoing

Narrative Context Protocol

Exploring new frameworks for story, metadata, attribution, provenance, interoperability, and distribution in a media landscape assisted by generative tools.

Archived ProjectsArchive

Archived Projects

Legacy projects from ETC

AI & Emergent MediaOngoing

AI & Emergent Media

Researching production workflows that combine physical stages, real-time rendering, LED volumes, and adaptive creative pipelines.

AI & Enterprise SystemsOngoing

AI & Enterprise Systems

Examining how artificial intelligence can support creative teams while raising important questions about authorship, labor, standards, and responsibility.

View All Research Projects

Industry News

Curated developments from across the entertainment technology sector

AI in MediaNEWSSep 28, 2026

Adobe and the National Hockey League Partner to Deliver AI-Powered Fan Experiences Globally

Adobe and the National Hockey League have announced a partnership to transform fan experiences with AI.

Industry InsightsNEWSSep 28, 2026

Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY

Adobe released its online shopping forecast for the 2026 holiday season, covering the period from Nov.

AI in MediaTechCrunchSep 28, 2026

Nvidia launches new platform for reining in rogue AI agents

Nvidia launched a new platform for securing AI agents.

Industry InsightsTechCrunchSep 28, 2026

Anthropic releases Sonnet 5.5, which it calls a significantly cheaper, faster work partner

Anthropic released Sonnet 5.5, a faster, cheaper AI model.

Industry InsightsForbesSep 28, 2026

Millions Of Galaxy S25 And S26 Phones Get New Samsung Features Today

Samsung is rolling out free feature upgrades to millions of Galaxy phones today.

Industry InsightsThe Hollywood ReporterSep 28, 2026

Shawn Levy Inks Overall Deal With Disney’s 20th Television

Shawn Levy has signed an overall deal with Disney's 20th Television.

Industry InsightsCNETSep 28, 2026

Stop Comparing Home Internet Providers by ‘Fiber’ vs. ‘Cable’ — Use This Checklist Instead

Learn which factors are just as important as speed when choosing an ISP, plus how to figure out the right internet speed for your household.

Industry InsightsForbesSep 28, 2026

YouTube’s 6.5 Billion Microdrama Boom Needs To Keep People Watching

YouTube’s Shorts Series comes as microdramas pass 6.5 billion views.

Immersive MediaRoad to VRSep 28, 2026

Hands-on: Meta’s ‘Hologram’ Avatars Aim to Take on Apple Personas on VR Glasses

Meta's photorealistic 'hologram' avatars are set to release soon.

Industry InsightsMacworldSep 28, 2026

Every new Apple product coming in 2026 & 2027

Macworld reports on new Apple products launched in 2026 and expected in 2027.

AI in MediaWiredSep 28, 2026

Nvidia’s Answer to Rogue Agents Is an Open-Source AI Security System

Nvidia released an open-source AI security system to prevent agents from escaping containment.

CinematographyUploadVRSep 28, 2026

Ray-Ban Meta Audio Drops The Camera For A Lighter, Socially Acceptable Design

Ray-Ban Meta Audio removes the camera for a lighter, more socially acceptable design.

Industry InsightsSports Video Group NewsSep 25, 2026

Prime Video Scales Up for First WNBA Postseason, Adding Cameras, Analysts, Coach Mics, and NBA Mobile Units

Prime Video enhances its first WNBA postseason with additional cameras and mobile units.

AI in MediaComputerworldSep 25, 2026

Adobe’s next platform for Creative Cloud? Your AI assistant

Adobe is preparing for a future where users increasingly interact with its software through AI assistants, rather than always going directly to its applications.

AI in MediaSiliconANGLESep 23, 2026