Production environment representing ETC work in media technology
Entertainment Technology Center

Shaping the Future of Entertainment Technology

ETC is a USC School of Cinematic Arts research center and industry convenor exploring how emerging technologies change the way entertainment is created, distributed, archived, and experienced.

Focus

Media, AI, and production workflows

Approach

Research grounded in industry practice

Output

Projects, convenings, and publications

ETC News

The latest from the Entertainment Technology Center

Read more
ETC Welcomes Wendy Aylsworth as Board Chair
Announcement

ETC Welcomes Wendy Aylsworth as Board Chair

Industry veteran and award-winning media executive Wendy Aylsworth — CEO and CTO of Walden Pond technology consultancy — has been named the new chair of ETC’s executive board. Aylsworth has an impressive history developing entertainment technology while serving leadership positions at Warner Bros. and The Walt Disney Company. She also has a distinguished track record providing strategic board guidance for numerous organizations, including the Academy of Motion Picture Arts and Sciences (AMPAS), Academy of Television Arts & Sciences, Hollywood Professional Association (HPA), American Society of Cinematographers (ASC), and the Society of Motion Picture and Television Engineers (SMPTE), among others. As the next chair of ETC’s executive board, Aylsworth replaces Michael Wise, former CTO of Universal Pictures.

ETC Integrates Beeble into Film Projects
Events

ETC Integrates Beeble into Film Projects

The Entertainment Technology Center has integrated Beeble’s AI-powered production tools into its filmmaking education and research, giving students hands-on experience with AI workflows for visual effects, virtual production, and cinematic storytelling. Beeble develops AI-powered tools for filmmakers, VFX studios, technical artists, and content creators. Its technologies enable artists to integrate advanced machine learning into professional filmmaking workflows.

ETC Unveils New Website, Social Media Plans
Announcements

ETC Unveils New Website, Social Media Plans

The Entertainment Technology Center launched a strategic marketing and communication initiative this year to reimagine its brand, industry interaction, online presence, and knowledge-sharing efforts. The first step involved shuttering the ETCentric daily news portal and designing a new website with a focus on ETC film projects, research, special events, and related news.

Entertainment Technology Center logo
LinkedIn

Latest from ETC on LinkedIn

Read the latest ETC update on LinkedIn.

Industry News

Curated developments from across the entertainment technology sector

Industry InsightsWindows Experience BlogOct 15, 2026

Meet the new Photos app on Windows 11

Photos hold some of our most meaningful memories: the people we love, the milestones we celebrate, and the everyday moments we want to remember.

Industry InsightsVarietyOct 19, 2026

Globo, Netflix Strike Biggest Licensing Deal Between the Two Companies, Led by Walter Salles’ Oscar Winner ‘I’m Still Here’ (EXCLUSIVE)

Globo and Netflix signed an 18-title licensing deal.

StreamingThe Hollywood ReporterOct 19, 2026

Edward Berger Talks Filmmaking in a Streaming Age: “The Movie Industry Needed Netflix to Wake Up”

Filmmaker Edward Berger discussed filmmaking in the streaming age at MIA Market.

AI in MediaVarietyOct 19, 2026

Chronicle Media Takes Aim at Content’s Discovery Problem

Chronicle Media uses artificial intelligence to solve content discovery problems.

Industry InsightsCNETOct 19, 2026

NBA Arenas Get a Massive AT&T Network Upgrade to Boost Fan Experiences

NBA and WNBA arenas are receiving AT&T network upgrades for enhanced fan experiences.

Industry InsightsWiredOct 19, 2026

How the Xbox’s Disc-to-Digital Program Works

Microsoft is letting players digitize their game discs for free, but don't sell your physical collection just yet.

Industry InsightsEngadgetOct 18, 2026

From the Royole FlexPai to the iPhone Duo: How the modern foldable phone has evolved

Foldable phones are becoming more common, as seen with the iPhone Duo.

AI in MediaArs TechnicaOct 18, 2026

Anthropic gives outside AI watchdog “employee-like” access

Anthropic grants outside AI watchdog employee-like access to publish findings without approval.

AI in MediaComputerworldOct 16, 2026

Apple’s big AI week ends with Mac + Muse AI supercomputers

Apple announced new AI capabilities for Macs, including on-premises Muse Spark Open and MLX for LLMs.

AI in MediaFast CompanyOct 15, 2026

Why Silicon Valley’s AI super PACs aren’t talking about AI

AI Super PACs are spending millions on midterm ads that rarely mention AI.

Immersive MediaUploadVROct 15, 2026

You Can Get Inside Hollywood's Exclusive Magic Castle On Apple Vision Pro

The Magic Castle is now accessible on Apple Vision Pro through an immersive video.

Industry InsightsAdweekOct 13, 2026

4 Creative and Marketing Leaders on Turning Legacy Brands Into Cultural Icons

Product innovation must precede any brand refresh for legacy brands.

Our Partners

ETC Member Companies

View sponsor list
USC School of Cinematic Arts
Adobe
Disney
Dolby
Epic Games
Google
Lucasfilm
Paramount
Sony Pictures
Universal
Sony
Sohonet