Production environment representing ETC work in media technology
Entertainment Technology Center

Shaping the Future of Entertainment Technology

ETC is a USC School of Cinematic Arts research center and industry convenor exploring how emerging technologies change the way entertainment is created, distributed, archived, and experienced.

Focus

Media, AI, and production workflows

Approach

Research grounded in industry practice

Output

Projects, convenings, and publications

ETC News

The latest from the Entertainment Technology Center

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ETC Welcomes Wendy Aylsworth as Board Chair
Announcement

ETC Welcomes Wendy Aylsworth as Board Chair

Industry veteran and award-winning media executive Wendy Aylsworth — CEO and CTO of Walden Pond technology consultancy — has been named the new chair of ETC’s executive board. Aylsworth has an impressive history developing entertainment technology while serving leadership positions at Warner Bros. and The Walt Disney Company. She also has a distinguished track record providing strategic board guidance for numerous organizations, including the Academy of Motion Picture Arts and Sciences (AMPAS), Academy of Television Arts & Sciences, Hollywood Professional Association (HPA), American Society of Cinematographers (ASC), and the Society of Motion Picture and Television Engineers (SMPTE), among others. As the next chair of ETC’s executive board, Aylsworth replaces Michael Wise, former CTO of Universal Pictures.

ETC Integrates Beeble into Film Projects
Events

ETC Integrates Beeble into Film Projects

The Entertainment Technology Center has integrated Beeble’s AI-powered production tools into its filmmaking education and research, giving students hands-on experience with AI workflows for visual effects, virtual production, and cinematic storytelling. Beeble develops AI-powered tools for filmmakers, VFX studios, technical artists, and content creators. Its technologies enable artists to integrate advanced machine learning into professional filmmaking workflows.

ETC Unveils New Website, Social Media Plans
Announcements

ETC Unveils New Website, Social Media Plans

The Entertainment Technology Center launched a strategic marketing and communication initiative this year to reimagine its brand, industry interaction, online presence, and knowledge-sharing efforts. The first step involved shuttering the ETCentric daily news portal and designing a new website with a focus on ETC film projects, research, special events, and related news.

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Latest from ETC on LinkedIn

Read the latest ETC update on LinkedIn.

Industry News

Curated developments from across the entertainment technology sector

Industry InsightsTechRadarOct 27, 2026

iOS 27.2 launches with Siri updates, a new Apple Music icon, and more

iOS 27.2 launches with Siri updates, a new Apple Music icon, and more.

StreamingWiredOct 27, 2026

Instagram Is a Streaming Service Now

Instagram's long-form video update aims to capture the clip economy.

AI in MediaFast CompanyOct 27, 2026

This is how marketers can win in the age of AI

According to Ipsos, two-thirds of American marketers would fail a basic marketing test.

AI in MediaSiliconANGLEOct 27, 2026

OpenAI launches GPT-6.1 Terra for faster, better-performing AI agents at half the price

OpenAI Group PBC today released GPT-6.1 Terra, an upgrade to the middle tier model in its lineup of frontier artificial intelligence systems.

AI in MediaBillboardOct 26, 2026

At ADE 2026, a Top Music Lawyer Talks AI, Independence & What the Biz Can Learn From Radiohead

Lawyer and music industry analyst Cliff Fluet laid out where power in the music industry is moving and who’s positioned to hold it.

StreamingTechCrunchOct 26, 2026

Watch out, YouTube — Instagram goes from short-form to 90-minute videos

Instagram now supports 90-minute videos, a shift from its short-form focus.

StreamingCord Cutters NewsOct 26, 2026

T-Mobile Is Launching New Wireless Plans With YouTube Premium, Netflix, ESPN, and More

T-Mobile is launching new wireless plans with YouTube Premium, Netflix, and ESPN.

StreamingTechCrunchOct 26, 2026

Anthropic’s IPO filing reveals its strategy for keeping enterprise customers hooked

Anthropic's S-1 reveals over half of its customers use both Claude Platform and first-party apps.

AI in MediaThe New York TimesOct 26, 2026Subscription Required

Meet Anthropic’s Seven Founders as the A.I. Firm Prepares for an IPO

Anthropic, founded by former OpenAI employees, prepares for an IPO.

AI in MediaSports Video Group NewsOct 23, 2026

Prime Video Tips Off Second NBA Season With AI-Driven Prime 360 Photorealistic Virtual Camera System

Prime Video's second NBA season features an AI-driven virtual camera system.

AI in MediaSiliconANGLEOct 22, 2026

OpenAI to make its most advanced AI models available in Google Cloud

OpenAI Group PBC today announced plans to make its latest large language models accessible in Google Cloud.

Industry InsightsAdweekOct 21, 2026

Apple Music Rebrands With a Look Made by Sound

Created with TBWA\Media Arts Lab and Fred Again, Apple Music's new identity is built on ripples of sound.

Our Partners

ETC Member Companies

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USC School of Cinematic Arts
Adobe
Disney
Dolby
Epic Games
Google
Lucasfilm
Paramount
Sony Pictures
Universal
Sony
Sohonet