[by Meenakshi Shedde, msn news]

Jon Landau, producer of Oscar winning films like ”Titanic” and ”Avatar” with James Cameron, says 3D is emerging as the definitive form of filmmaking, not just an alternative.
“3D is not an alternative form, it is the definitive form of cinema,” said Landau, speaking at ScreenSingapore, a film business event organized by the Media Development Authority of Singapore from June 5-12.
The 50-year-old former Executive Vice President of Feature Film Production at Twentieth Century Fox is emphatic that 3D is the future of cinema.
“All our (visual) entertainment in future will be on 3D � in our theaters, homes, mobile phones. When home TV goes 3D, everybody will be forced to do 3D. So the more directors we have working on the technology now, the better.”
Landau said that the films made using the technology also has more shelf value. “Hollywood is based on long term library value. Just as a colour film library has greater value than that of black and white films, 3D film libraries” value will have greater value than those on 2D.”
But Landau is against the idea of converting 2D films into 3D saying it doesn”t really make it a 3D one. “Perhaps it should be called a ”2.8D film”!” he laughs.
After Hollywood, India and other Asian countries too have caught up on the 3D rage. Vikram Bhatt”s ”Haunted”, India”s first film in stereoscopic 3D, a horror film in Hindi, has shown healthy returns.

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