Spectrum reallocation, electronic file delivery, Mobile DTV and 3D were among the topics addressed by broadcasters at the Hollywood Post Alliance Tech Retreat.

NAB’s Art Allison:
–“Media competition is increasing. Broadcasting is still on a roll. … I think the terrestrial channel is here to stay. Multicasting is increasing. Mobile DTV has great promise. File downloads are appealing.”
–Developments: Work on advance codecs for more efficient compression, Internet connectivity, DRM, studying 3D broadcasting

ABC’s Tony Cole:
–Electronic File Delivery: Promos, commercials and PSAs–almost all are now delivered electronically at ABC. Phase two is programs.

Fox’s Jim DeFilippis:
–On 3D: “When the day comes that the (consumer electronics industry) comes up with backward compatible system and an approach within ATSC standards, and we can produce content in an efficient manner, then you will hear about 3D from us.”

Jim Kutzner, PBS:
–Moving to automated file delivery
–Mobile DTV: Three public stations on air; expect 20 more by midyear.

Bob Seidel, CBS:
–On spectrum reallocation: “When you count the total number of broadcasters, the spectrum is really fully utilized”
–Alternative delivery platforms: “Provided we can authenticate the audience, we are willing to make the content available.”