At IBC 2011, the XPAND 3D systems will be used in the Forum, Room L and the Production Village for a variety of presentations, forums and seminars. The use of XPAND 3D systems at IBC demonstrates XPAND’s commitment to the content creation and broadcast industries, which are crucial in driving worldwide acceptance of 3D.

“At a show that will feature so many developments in 3D technology, it is only fitting that our XPAND 3D systems be used to provide the most immersive and effective 3D experience possible,” said Ami Dror, Chief Strategy Officer for XPAND 3D. “XPAND’s technology is second to none and we are looking forward to many attendees at IBC seeing it for themselves!” With this new agreement, the companies intend to work in partnership on the development and licensing of radio frequency (RF) system 3D active glasses technology, including RF system protocols between consumer 3D active glasses and 3D displays such as televisions, personal computers, projectors and 3D theaters with XPAND active shutter glasses.

While XPAND maintains a 3D cinema market share of over 50 percent in mainland Europe and 90 percent in Japan, the company is also the global leader in 3D systems for the consumer market. In the past month, XPAND 3D joined some of the world’s most successful 3D television manufacturers in establishing the “Full HD 3D Glasses Initiative” in an effort to develop a new technology standard for consumer active 3D glasses.