[Variety]

With sales of 3D TVs still sluggish, Sony hopes videogames will get more consumers to embrace the technology at home.

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Sony’s tech wizards, especially those inside PlayStation, aim to make sure the “3D viewing experience is very comfortable,” said Mick Hocking, Sony’s chief of 3D games.

While Sony has been developing 3D for the consumer market for the past two years, company reps said it took the past year to educate the videogames biz on how to fully take advantage of the technology. “One year in we now know what gaming requires from 3D,” Benson said.Added Hocking, “The first phase was getting people to understand how to work with 3D.”

What that meant was promoting a technological set of principles for creating games in the 3D format, including avoiding quick cuts and letting shots run longer and giving various objects their own planes, for example.

The next phase is about how to use 3D creatively,” Hocking said.

One trick in “Killzone 3” blurs the gun outline so that gamers can focus more easily on looking through a site to take down targets.

The games group has also had to educate developers on the costs to create 3D games.

For the 50 3D games released for the PS3, the additional cost of a 3D version amounted to less than 2% of a game’s budget, Hocking said.

We designed the PS3 to play 3D from the ground up,” Hocking said. “The critical thing is using it correctly.”

Read the full story here: http://www.variety.com/article/VR1118043091