[Variety]

Exec projects sales of 3 mil sets in 2011; consumer education needed

Consumers have plenty of gripes about 3D for the home — 3D TV sets have a long way to go, the glasses are too heavy, etc. — but Samsung’s Jon Revie remains bullish on the home market for stereo hardware and software.

Speaking at the 3D Entertainment Summit, Revie, Samsung’s home entertainment senior veep, projected sales of 3 million 3D units by the end of 2011. Though sales are slowly ticking up, Revie also acknowledged that many consumers are still resistant or completely unwilling to wear glasses at home to watch 3D content.

“We need to make glasses more stylish and lightweight,” said Revie. “We need to make the trade off (of wearing 3D glasses) more worthwhile.”  …

Read the full story here: http://www.variety.com/article/VR1118043135?refCatId=14