Production environment representing ETC work in media technology

Shaping the Future of Entertainment Technology

ETC is a USC School of Cinematic Arts research center and industry convenor exploring how emerging technologies change the way entertainment is created, distributed, archived, and experienced.

Explore Projects Latest Publications ETC Events

Focus

Media, AI, and production workflows

Approach

Research grounded in industry practice

Output

Projects, convenings, and publications

ETC News

The latest from the Entertainment Technology Center

Announcement

ETC Welcomes Wendy Aylsworth as Board Chair

Industry veteran and award-winning media executive Wendy Aylsworth — CEO and CTO of Walden Pond technology consultancy — has been named the new chair of ETC’s executive board. Aylsworth has an impressive history developing entertainment technology while serving leadership positions at Warner Bros. and The Walt Disney Company. She also has a distinguished track record providing strategic board guidance for numerous organizations, including the Academy of Motion Picture Arts and Sciences (AMPAS), Academy of Television Arts & Sciences, Hollywood Professional Association (HPA), American Society of Cinematographers (ASC), and the Society of Motion Picture and Television Engineers (SMPTE), among others. As the next chair of ETC’s executive board, Aylsworth replaces Michael Wise, former CTO of Universal Pictures.

September 2, 2026

Events

ETC Integrates Beeble into Film Projects

The Entertainment Technology Center has integrated Beeble’s AI-powered production tools into its filmmaking education and research, giving students hands-on experience with AI workflows for visual effects, virtual production, and cinematic storytelling. Beeble develops AI-powered tools for filmmakers, VFX studios, technical artists, and content creators. Its technologies enable artists to integrate advanced machine learning into professional filmmaking workflows.

September 1, 2026

Announcements

ETC Unveils New Website, Social Media Plans

The Entertainment Technology Center launched a strategic marketing and communication initiative this year to reimagine its brand, industry interaction, online presence, and knowledge-sharing efforts. The first step involved shuttering the ETCentric daily news portal and designing a new website with a focus on ETC film projects, research, special events, and related news.

August 31, 2026

Latest from ETC on LinkedIn

Read the latest ETC update on LinkedIn.

Featured Research

Current projects advancing the intersection of entertainment and technology

Narrative Context ProtocolOngoing

Narrative Context Protocol

Exploring new frameworks for story, metadata, attribution, provenance, interoperability, and distribution in a media landscape assisted by generative tools.

Archived ProjectsArchive

Archived Projects

Legacy projects from ETC

AI & Emergent MediaOngoing

AI & Emergent Media

Researching production workflows that combine physical stages, real-time rendering, LED volumes, and adaptive creative pipelines.

AI & Enterprise SystemsOngoing

AI & Enterprise Systems

Examining how artificial intelligence can support creative teams while raising important questions about authorship, labor, standards, and responsibility.

View All Research Projects

Industry News

Curated developments from across the entertainment technology sector

AI in MediaCNBCSep 21, 2026

Nvidia CEO Jensen Huang emerges as Trump's top ally in AI safety debate

Jensen Huang's position as the leader of the world's most valuable company, has earned him Trump's ear on the most important topics in AI.

Industry InsightsYahoo NewsSep 21, 2026

Obit: Pioneering Researcher, Perpetual Futurist Bill Harvey, Dead At 84

Pioneering researcher and futurist Bill Harvey, who explored how advertisers understand media, has died at 84.

AI in MediaCNNSep 19, 2026

Trump vows to create ‘AI Force’ and appoint czar amid calls to regulate technology’s development | CNN Politics

Trump plans to create an "AI Force" and appoint an AI czar.

AI in MediaTechCrunchSep 18, 2026

A new kind of AI model from a ChatGPT inventor is thrilling developers | TechCrunch

Jev, a new kind of AI model, is showing developers a cheaper and faster path to software intelligence.

StreamingEngadgetSep 14, 2026

Music distributors agree to new anti-fraud measures - Engadget

Music distributors agreed to new anti-fraud measures to reduce music streaming fraud.

Industry InsightsPetaPixelSep 21, 2026

Snapdragon-Powered Googlebook Laptops Promise Seamless Connectivity With Android

Qualcomm Technologies, Inc. and Google have announced that the Qualcomm Snapdragon X Elite will now power Googlebook, a new type of laptop designed for Gemini Intelligence.

Industry InsightsCNETSep 21, 2026

The First Googlebooks Are Here, and They’re Everything I Need in a Laptop

And if you’re an Android user, they’re likely everything you need, too.

Industry InsightsBloombergSep 21, 2026Subscription Required

AMC Is Overhauling Billions in Debt After Box Office Successes

AMC Entertainment Holdings Inc. is offering new debt to overhaul much of its capital structure, announcing Monday a plan to refinance first- and second-lien debt and extend.

Immersive MediaUploadVRSep 21, 2026

Watch Snap's CEO Demo Specs True AR Glasses Live On Stage

Snap's CEO demoed the soon-to-launch Specs standalone true AR glasses live on stage, including an official Harry Potter experience from HBO.

CinematographySports Video Group NewsSep 18, 2026

Apple TV Expands iPhone Camera Deployment for ‘Friday Night Baseball’ Finale at Dodger Stadium

Apple TV is significantly expanding its use of the iPhone as a live-production camera for the final Friday Night Baseball telecast of the 2026 season.

StreamingSports Video Group NewsSep 18, 2026

Kaltura and Verimatrix Partner on Content Security for OTT and Cloud TV

Kaltura and Verimatrix have announced a partnership integrating Verimatrix’s Digital Rights Management and security capabilities into Kaltura’s Cloud TV platform.

AI in MediaSiliconANGLESep 17, 2026