[TG Daily]

Unlike 3D, it would be difficult to think Hollywood ever believed that Percepto or Emergo would be the salvation of the movie business.

William Castle didn’t think they would be either, he just wanted people to come see his movies, and although the original House on Haunted Hill, Macabre, and the original 13 Ghosts aren’t in the same league as The Exorcist, they’re a great hoot to go back and watch today, even without the gimmicks.

Right as 3D was fizzling out at the end of the 50’s, William Castle knew he needed something extra to bring people to see his horror film Macabre, so he came up with a gimmick that would be copied many times, where the audience was insured in case they died of fright. …

Read the whole story here: http://www.tgdaily.com/games-and-entertainment-features/59854-the-post-3d-gimmicks-of-william-castle