[CNET]
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Still, that hasn’t stopped more companies from moving into the area. The latest two are media startup Cooliris and mobile advertising company Smaato, which recently said they were partnering to deliver 3D advertisements on mobile devices.
Fortunately, the two aren’t exactly talking about images that seemingly pop out of your iPhone. Rather, the service enables the delivery of 3D-rendered images, allowing you to rotate, disassemble, and reassemble that picture in a mobile ad. Since they don’t pop off the screen, the images don’t need any special displays or glasses. The two plan to show off the technology later this month at the AppNation conference in San Francisco, where the ads will show up on iPhones and iPads. …
When I tested the Evo 3D, I was eager to show off the phone’s special camera and display to coworkers. They agreed it was cool, but their interest waned fast. I wonder if the same fleeting engagement would occur with Adjitsu’s ads.
To be fair, Adjitsu’s technology isn’t the kind of gimmicky 3D that the Evo 3D, and later on the LG Thrill 4G, employs. The BMW example looks fairly practical if you’re interested in buying a new car.
There’s been a lot made out of mobile ads in general. Mobile adverting is why Google got into the mobile game with Android in the first place. It’s also one of the primary business models driving the apps market.
But I sometimes wonder how effective these banner and display ads are. When playing games, browsing the mobile Web, or watching videos, I largely ignore the ads, or speed through them as quickly as possible.
Maybe 3D-rendered images may cause me to pause a bit. For now, I’m still not sold.
About Roger Cheng
Roger Cheng is a senior writer for CNET covering mobile technology. Prior to CNET, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade. He’s a hard-core Trojan alum and Los Angeles Lakers fan.
Read the original post here: http://news.cnet.com/8301-1035_3-57331575-94/how-3d-ads-will-make-their-way-on-to-your-phone/