“Is this the same thing as the 1960s and 1970s?” asked David Wertheimer, CEO and executive director of the Entertainment Technology Center at the University of Southern California, referring to failed attempts to jumpstart 3D. He doesn’t think so. Because of digital technology, 3D is here to stay. He said his organization’s data shows that the more experience people have with 3D, the more likely they are to want it again.

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