News Stories

Metadata Meets Big Data:  New Opportunities for Content Distribution

 

 

A 360° forum about the challenges and opportunities for harnessing metadata and big data to boost monetization of digital content. Speakers from Google, Netflix, Microsoft, Disney/ABC, Sony Pictures Entertainment and more shared cutting-edge solutions for systemizing and optimizing metadata on the program, scene and frame level and for mining metatags to enhance consumer discovery and experience.

Speakers:

    • Brendan Sullivan, Vubiquity EVP, Global Operations & Technology
    • Michael Pollard, Disney/ABC Networks Group, Sr. Manager Distribution Operations
  • Mark Fleming, Google Manager Partner Operations
  • Kevin McEntee, Netflix VP, Digital Supply Chain
  • Ellen Goodridge, Sony Pictures Entertainment VP, Global Digital Operations & Product Development
  • Mark Hodges, Acxiom Senior Managing Account Director

Sponsors:

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MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

 

ETC Quarterly Board Meeting (closed meeting)
(March 6)

ETC Quarterly All Members Meeting (closed meeting)
(March 21)