August 12, 2010
Middle East nations, Africa, and Pakistan (MEAP) are far ahead of other regions in terms of interest in, and ownership of, 3DTVs, says a new study from Nielsen. Younger consumers, those ages 25-29, have the highest interest and intent.
To date, just 12% of online consumers own or have definite interest in purchasing a 3DTV, writes MarketingCharts.
Interest in 3DTV is highest in MEAP nations. MEAP has an ownership/definite interest index score of 200, meaning those residents are twice as likely as the global average to own or plan to buy a 3DTV.
Latin America has the second-most interest, with a score of 175.
After those two regions, there is a significant drop-off, with Asia-Pacific having a score of 100 (as likely as the global average to own or plan to buy a 3DTV), while North America and Europe both have index scores of 75 (residents are 25% less likely to own or plan to buy a 3DTV).
Mexico is the first North American country on the list in terms of 3DTV ownership, tied for seventh with India. The U.S. comes in tied with Switzerland for the 27th-highest index score. The top six countries are Saudi Arabia, Egypt, Pakistan, Colombia, Venezuela, and Vietnam.
3-D Content on the Rise
By the end of this year, over 50 broadcasters and pay-TV operators globally will offer 3DTV services, according to a new report from IMS Research; the production of 3-D content specifically for home consumption will increase significantly over the next few years, the report says (via IPTV).