By : Chris Tribbey | Posted: 17 Aug 2010
ctribbey@questex.com

Retailers are increasingly discussing the advantages of 3DTVs to customers, though the rate of discussion varies depending on the retailer, according to a new report from J.D. Power and Associates.

“The overall increase in discussion of 3D televisions is reflective of changes in the marketplace — manufacturers are continuing to broaden the range of products that incorporate 3D technology, availability of these sets is increasing and prices are decreasing,” said Mike Battaglia, director of operational research at J.D. Power and Associates. “There is wide variability, however, in the frequency with which salespeople at different retailers are mentioning 3D technology.”

Salespeople at PRO Group were at the top of retailers when it came to 3D sales pitches, mentioning them to six of 10 shoppers. Best Buy and Sears were at the bottom, pitching the product to about one in 10.

“As televisions become increasingly complex with new features, both retailers and manufacturers need to ensure that sales staffs are properly trained to consistently communicate those features and resulting benefits to shoppers,” Battaglia said.

The research firm’s report also found that recommendations of Samsung HDTVs by retail salespeople declined during the second quarter, while sets from Panasonic and Sony were recommended more often.

“For TVs with screen sizes measuring 55 inches or larger — a segment that generates particularly high revenue — Samsung still has the highest recommendation rates,” said Battaglia. “However, manufacturers such as LG and Sony appear to be making headway in gaining share of mind among salespeople.”

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