[BizCommunity]
Adtrack™ is Millward Brown’s proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa over the last 27 years, according to the most important critics – the consumer. …
LG’s ‘3D Smart TV – More Fun’ ad has topped the Best Liked Ad’s list this year. The ad was created by HS-Ad, the Global LG Agency. Says Bronwyn Hume, Senior Manager – Corporate Marketing and Strategy Development for LG, “For our cinema 3D launch campaign, we had several core objectives: to introduce our new advanced 3D technology by generating immediate awareness, to gain consumer and industry attention by creating controversy and noise while making 3D TV an industry topic again, and to develop creative that would communicate our many product advantages.”
They used a creative strategy that was humorous and witty, a traditional winner with regards to the consumer, and the ad worked across global markets, a win for the savvy marketer in these post recession times as brands continue to feel the impact of the economic downturn. …
BEST LIKED ADS
JULY 2010 – JUNE 2011
| NAME | AGENCY | |
| 1 | LG 3D TV: More fun | HS-Ad |
| 2 | Microsoft Windows phone: Really? | Crispin Porter & Bogusky |
| 3 | Blackberry BBM: DJ | Net#work BBDO |
| 4 | Bakers tennis biscuits: Gogo | Ogilvy Johannesburg |
| 5 | Vodacom: Warra warra | Draftfcb Johannesburg |
| 6 | Toyota Hilux: Man up | Draftfcb Johannesburg |
| 7 | 8ta: Domestic workers | McCann Erickson |
| 8 | Klipdrift: Favourite brother | Draftfcb Cape Town |
| 9 | Coca-Cola: Refreshment | Ogilvy Johannesburg |
| 10 | FNB: Anthem | Metropolitan Republic |
| 11 | Volvo S60: Eye-catching | EuroRSCG |
| 12 | Panado: Parrot | Draftfcb Johannesburg |
| 13 | Coca-Cola: Snow Globe | McCann Erickson Worldwide |
| 14 | Protex Propolis: Barrier Protection | Y&R |
| 15 | Toyota Corolla: Blue Danube | Draftfcb Johannesburg |
| 16 | Nestlé: Healthy Start | Ogilvy Health World |
| 17 | Lindt Chocolate: Richest flavour | Grey |
| 18 | Audi A4: Chandelier | Ogilvy Cape Town |
| 19 | Blackberry torch: Across the world | Net#work BBDO |
| 20 | Yamaha: Blazing Talent | Tswelopele Productions |
See the full story here: http://www.bizcommunity.com/Article/196/12/68067.html