[Philip Lelyveld comment: they wrap an Audi A1 in a tarp then project a speeding Audi A1 on the car.  It creates an interesting effect in the video.]

[BrunoBrambilla]

Car launches are usually quite spectacular. Every year, the leading manufacturers try to ouperform themselves and each other by being more glamorous and stylish to place their cars in the premium segment.

Audi used 3D projections to present the A1 – The car was wrapped in tarpaulin and a 3D show was projected on it which made it impression the car was moving, highlighting all parts that make the car unique and beautiful. At the same time, all different variations of the car were shown. …

See the video and the full story here: http://www.brunobrambilla.com/audi-a1-product-launch-with-3d-projections/