[from B&O’s website]
3D technology
The next best thing to being there
Imagine feeling totally absorbed and a part of the action in your favourite 3D film. Bang & Olufsen will take you there with the new 3D technology.
Unlike conventional 2D TV viewing, 3D TV gives you a more intense, immersive experience beyond your sofa – to feeling like you’re right there on the film location itself. In fact, the entire entertainment industry is in the process of catching the 3D wave, with Blu-ray disc players able to handle 3D material, 3D movies, 3D cable and satellite broadcasts as well as 3D video games.
Seeing in 3D
The process of filming in 3D is quite interesting, designed to mimic the way you view things in real life. To achieve this, two cameras are mounted side-by-side, often on a rig separated by the same distance as between a person’s pupils. When watching the finished film, the images are transmitted to the left and right eye sequentially (one after the other) in a continuous flow. A process called stereoscopic 3D imaging.
In order to get the 3D effect, you need special active shutter glasses which decode what the cameras recorded. Active shutter glasses are synchronised with your 3D Bang & Olufsen TV via an infrared signal. When watching a 3D film, the stereoscopic method has the advantage of a Full High Definition 3D image for each eye versus other methods where the resolution is only half of Full HD. A compromise we couldn’t live with.
The result is an uncanny perception of being right there in the actual scene.
Eyes on the future
Given the ongoing advances in the industry, from recording and editing equipment to the products which transmit them, 3D types of experiences are on the verge of having an impact on the entertainment world at large. Add to that more sophisticated consumer electronic systems to enjoy them, and the future of amazing entertainment experiences isn’t so much in the cinema. It’s in your living room.
The new generation of 3D TV viewing is already available right now. So get ready to be utterly enthralled by a 3D sight and sound sensation from Bang & Olufsen. And watch your TV experience come alive.
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Article
[By Amar Toor, engadget]
Bang & Olufsen‘s new BeoVision 4-85 isn’t just another run-of-the-mill 3D TV for the unwashed masses. It’s a really pretty 3D TV, for the refined and the opulent. The 85-inch plasma screen comes encased in a high-grade aluminum frame, and combines anti-reflection coating with automated image controls, to guarantee crystal clear, Full HD viewing at any time of day. B&O’s first foray into the 3D/Full HD realm also features a BeoLab 10 central loudspeaker, which uses Acoustic Lens Technology to deliver consistently high-frequency sounds, regardless of where you’re sitting in relation to the speaker. And, much like its 103-inch brethren, this 85-incher comes with a motorized stand, which automatically elevates and tilts the screen to ideal viewing position whenever the system is turned on. Once you’ve finished marveling at the BeoVision 4-85’s robust design, you can turn it off and watch in awe, as the display magically lowers itself to “within inches” of the floor (where, incidentally, you’ll also be able to find your jaw). No word yet on the price of this experience, but we’re gonna go out on a limb and assume that it’s pretty steep. The beast is set to be unleashed in Moscow tomorrow, but you can check out an appropriately slick video on the BeoVision 4 family, after the break.
see the original post here: http://www.engadget.com/2011/04/19/bang-and-olfusens-beovision-4-85-tv-combines-3d-and-full-hd-with/