[MarketWatch]
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Named “BIGD,” the new auditorium will include a wall-to-wall screen measuring 60 feet wide and nearly three stories tall, the latest in 7.1 surround sound and DIGITAL projection of both 2D and 3D features. In technical terms, Carmike’s “BIGD” DIGITAL experience is powered by a cutting edge Christie Brilliant 3-D flash projector. Images are projected onto a colossal wall-to-wall, ceiling-to-floor screen. The end result is a light output of 30,000 lumens, creating a picture quality with noticeably higher resolution than HD.
To further enhance the experience, the custom QSC DIGITAL audio system is tuned to a 7.1 speaker array with 16 channels and the ability to upgrade to 11.1, a revolution in surround sound technology with DIGITAL audio processing supported by quad-amplified, 4-way speakers and six 21-inch subwoofers. The new, expanded configuration at the Chattanooga Carmike 12 promises a new gold standard in unparalleled picture clarity and deep resonating DIGITAL sound.
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Plans for the “BIGD” Experience will include more locations by the end of 2011 including Minneapolis, MN, St. Clairsville, OH. “Whether it is a movie, concert, sporting event, motivational speaker or church service, Carmike guests will find “BIGD” placing them at the heart of the event,” notes Terrell Mayton, Carmike’s Director of Marketing.
Read the full press release here: http://www.marketwatch.com/story/carmike-cinemas-announces-the-unveiling-of-the-critically-acclaimed-signature-bigd-ultimate-entertainment-experience-at-the-majestic-12-in-vibrant-downtown-chattanooga-2011-11-30