News Stories

ESPN make rugby a family affair

 

[The Telegraph]

Brain Moore was looking as cheerful as a front-row forward can possibly look. “Brilliant news,” he said, leaning over a railing above Twickenham’s press gantry to speak to ESPN match commentator Nick Mullins. “Austin Healey has had food poisoning; he’s been up all night.”

So begins a day spent with ESPN’s production team watching them put together live coverage of Premiership final.

For ESPN, the Premiership final is a major broadcasting event. The channel was covering its second final on Saturday, beaming the action from Twickenham to 91 different channels as well as providing a 3D feed to Sky for the domestic market for the first time.  …

See the full story here; http://www.telegraph.co.uk/sport/rugbyunion/club/9294900/ESPN-make-rugby-a-family-affair.html

Digital Piracy in the Third Dimension [3D printers and IP Law]

[IP Brief]

Despite the plethora of advantages afforded by the rapid evolution of digital technology, intellectual property owners constantly find their rights infringed upon.  This critical issue is front and center with the emergence of 3D Printers, devices that take digital files and “print” them into tangible objects.  The methods and materials vary, but all 3-D printers essentially work by building up an object one tiny layer at a time.  A printer can create objects as simple as a ball or as complex and intricate as a grandfather clock.

This technology has existed in some capacity for quite awhile, but recently has become more refined and affordable, moving consumption from the industrial sector into the private sector.  The Swedish digital piracy service The Pirate Bay (TPB) speculates that in the near future consumers will download physical designs the way they can download books, movies and music.

TPB has recently begun offering downloads that can be printed in 3D, including designs for cowboy hats and model cars.  However, the service has much loftier goals: it altruistically claims that a 3D printing feature will end worldwide child labor and feed the hungry.  While TPB is focused on the future, copyright and patent holders are not so optimistic about the present.

Suppose an individual designs an object and is granted a patent for it.  The patent provides the holder with a competitive advantage for a given period of time.  However, digital technology allows the object’s design to be freely shared and 3D printing enables anyone with a printer to physically reproduce the object.  “It will be easier for imitators as well as innovators to get goods to market fast. Competitive advantages may thus be shorter-lived than ever before.”

The primary debate between consumers and designers over 3D printing is not a new one—artists and content creators want to get paid for their work, but content consumers don’t want to pay if they don’t have to.  The recording industry has encountered a similar issue in regard to music piracy for the past seventeen years.  However, 3D files pose a more complicated question: are these files and designs protectable at all?

Slate.com’s Michael Weinberg doesn’t think they are, at least not practically so.  Weinberg argues that IP law cannot protect many of the things that are printed on 3D printers because they are useful objects.  He includes designs with expired patents, soon to be expired patents, or designs never patented in the first place as those most likely to be shared and exploited.

What Weinberg doesn’t consider is the affect 3D printing will have on objects that have yet to be released.  Big Think’s Dominic Basulto offers the example of Nike—imagine the design of Nike’s latest and greatest sneaker is leaked on the Internet before the shoe is released.  It is highly unlikely that Nike will acquiesce and allow digital pirates and consumers to freely download and print the shoe under such circumstances.

The current law on the matter is unsettled—however the technology is here to stay.  The digital world is about to become physical.

Read the full original post here: http://www.ipbrief.net/2012/05/25/digital-piracy-in-the-third-dimension/

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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