News Stories

To 3D Or Not To 3D: Buy The Right Men In Black 3 Ticket

[CinemaBlender]

Final Verdict: 32 out of 35 is an exceptionally high score for a post-converted 3D movie, but Men in Black 3 really earns it. Not only is the post-conversion job done very well, with all the shots planned out ahead of time to maximize the 3D, but the jokey, eye-popping content of the movie is really well-suited to the format. Of course, the Men in Black movies also appeal to kids, and 3D tickets are expensive; this isn’t’ the Hugo kind of situation where the meaning of the film is inherently linked to the 3D. But if you like to see a good 3D movie once in a while, this is a perfect one to splurge on.

See the full review here: http://www.cinemablend.com/new/3D-Or-3D-Buy-Right-Men-Black-3-Ticket-31114.html

Prime Focus launches full service creative post facility in New York

[MM Network]

Prime Focus, the global visual entertainment services group, has officially launched its new full-service, creative post-production facility in New York. At an exclusive party, held on the rooftop terrace of the recently renovated Gramercy Park Hotel on Wednesday night, Prime Focus opened its new West Village shop, the latest in its global network of connected facilities linking the key media hubs of LA, New York, Vancouver, London and Mumbai.

The new facility, located at 345 Hudson Street, …

On-site services offered by Prime Focus New York include DI and Color Correction, Audio Design, Recording and Mix, award-winning Visual Effects, Offline and Online Editing, CLEAR content management and delivery, and its industry-leading View-D 3D Conversion services, used recently by Lucasfilm to convert ‘Star Wars: Episode I The Phantom Menace’ for its 3D release. …

Read the full story here: http://www.mediamughals.com/News/1/13/Article/9951/Prime_Focus_launches_full_service_creative_post_facility_in_New_York.htm

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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