News Stories

Kellogg's Rice Krispies Squares launches 3D ad

[Campaign Live]

[Philip Lelyveld comment: watch the video at the link.  Wear headphones – it may be 3D audio.  It is very clever.]

Rice Krispies Squares was launched back in 1997 for women seeking an alternative to chocolate.

The 3D interactive cinema ad has been created by glue Isobar and Superglue for Rice Krispies Square’s Rocky Road variant.

The campaign marks a continuation of Kellogg’s ‘It All Lies’ campaign and claims to be the first 3D cinema ad that can be tasted.

The ad will be rolled out in cinemas from May 25 during trailers of the new ‘Men in Black’ film.

Kellogg’s has big ambitions for the campaign. It believes that by the end of cinema ad, consumers will be able to taste the flavour of the Rocky Road in their mouth through the use of “audio flavour technology.”  …

“We are always looking for ways to push the boundaries with this brand so taking it 3D seems like a no brainer.” …

See the full post and the video here: http://www.campaignlive.co.uk/news/1133925/kelloggs-rice-krispies-squares-launches-3d-ad/

3D-printed bikini proves they’ve thought of everything

[Slashgear]

Revealing swimwear isn’t usually the topic of conversation at RAPID, an annual trade show for the market of “additive manufacturing.” The industrial tech show is usually more focused on manufacturing processes and how to reduce bottlenecks in large-scale plants. …

At this year’s show, though, there was an event called the 3D Fabulous Fashion Show. Models were put out on stage wearing everything from glasses to bikinis – yes, bikinis – that were created not in a sweatshop in Indonesia, but in an office with a 3D printer. …

Read the full story here: http://www.slashgear.com/3d-printed-bikini-proves-theyve-thought-of-everything-24229965/

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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