News Stories

In Seoul, retailer uses 3D QR codes and the sun to deliver discounts only during its quiet times

[Philip Lelyveld comment: this is a brilliant marketing tool.]

[SpringWise]

Korean Emart recently placed 3D QR code sculptures throughout the city of Seoul that could only be scanned between noon and 1 pm each day — consumers were given discounts at the store during those quiet shopping hours.

… Dubbed “Sunny Sale,” Emart’s effort involved setting up a series of what it calls “shadow” QR codes that depend on peak sunlight for proper viewing and were scannable only between 12 and 1 pm each day. Successfully scanning a code took consumers to a dedicated home page with special offers including a coupon worth USD 12. Purchases could then be made via smartphone for delivery direct to the consumer’s door.

See the full post and video here: http://www.springwise.com/retail/seoul-retailer-3d-qr-codes-sun-deliver-discounts-quiet-times/

Cheap 3D Printer Pops Out Parts With Blazingly Fast Speed

[PC World]

Meet the ORD BOT. This little guy showed up at Maker Faire Bay Area this year, and is cheaper than most–if not all–other 3D printers out there. It’s faster than them, too, according to its makers.

The ORD BOT is a simple 3D printer platform kit that uses an extruder to “print” 3D objects, just like the Cube or the MakerBot. However, unlike the MakerBot, the ORD BOT can only print using one color at a time (for now, anyway). But what it lacks in color it gains in speed: Its print speeds exceed 400mm per second and can reach up to a whopping 1 meter per second. This is considerably faster than the MakerBot’s output speed of 33mm per second. The ORD BOT comes with two different print areas with the largest, called the Hadron, being about 200 square milimeters.

Now the ORD BOT isn’t for just anyone–it’s made with serious makers and DIYers in mind. This platform kit is just that–a platform: You have to provide your own electronics and build the whole thing from scratch (this does make it highly customizable and flexible), but according to a spokesperson at the ORD BOT booth you can order one with the electronics included for about another $200.

There is also a wiki

See the full story here: http://www.pcworld.com/article/255867/cheap_3d_printer_pops_out_parts_with_blazingly_fast_speed.html

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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