News Stories

Primal Pictures Launches 3D Anatomy for Physical Therapies

[Press Release]

Primal Pictures has launched 3D Anatomy for Manual Therapies, a comprehensive digital resource for massage and manual therapists in training and practice. Primal Pictures publishes the most complete and medically accurate interactive 3D model of the human anatomy.

Available as digital web-based product or multimedia DVD, 3D Anatomy for Manual Therapies provides a complete 3D interactive anatomy atlas including all bones and muscles, and an overview of the neurovascular and lymphatic systems. An extensive muscle atlas shows 174 muscles individually, with origin and insertions. Users can easily interact with the 3D models to rotate, add or remove layers and identify any structure, and access a library of 124 trigger points and associated pain referral regions.

“3D Anatomy for Manual Therapies is both comprehensive and interactive, offering virtual immersion into anatomical structures,” said Judith DeLany, LMT, the lead author and Director of the NMT Center. “By exploring the interrelationship of anatomic structures and critical trigger points, students and practitioners alike gain a true understanding of the results of manual therapy approaches.”

A team of renowned experts contributed extensive reviews of 28 different manual and massage therapy techniques, including craniosacral therapy, Rolfing™, kinesiotaping, NMT, orthopedic massage, reflexology, trigger point release and many more. The reviews provide insight into the technique from definition to guidelines and contraindications, with one-click access to related clinical support material including video clips, photographs and illustrations.

To purchase 3D Anatomy for Manual Therapies go to http://primalpictures.com/3D-anatomy-manual-therapies.aspx

See the original post here: http://www.prweb.com/releases/2012/5/prweb9524066.htm

Independent Comedy SAFETY GEEKS: SVI Debuts on Blu-ray 3D

[Press Release]

DDD Group, the 3D solutions company, has released Safety Geeks: SVI 3D on Blu-ray 3D(TM) through its Yabazam(TM) 3D content distribution label. This award-winning live action 3D comedy goes on sale today in North America and will be available from Amazon and other online retailers.

Safety Geeks: SVI won “Best 3D Television Comedy” at the 2011 3D Film Festival in Los Angeles and has been a popular addition to Yabazam.com, DDD’s online 3D content portal, which delivers digital 3D programming to owners of 3D PC products and Smart TVs.

Safety Geeks: SVI is the comic adventures of an elite force of safety experts; the P.O.S.H. (Professional Occupational Safety Hazard) team. Obsessed with making the world safer, the CSI-like team investigates accidents to find out what went wrong and who is to blame. P.O.S.H. provides an obscure, well-meaning service – unfortunately, they are a bunch of idiots. …

See the full story here: http://www.marketwatch.com/story/independent-comedy-safety-geeks-svi-debuts-on-blu-ray-3d-2012-05-22

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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