News Stories

Will OLED Save The TV Industry?

[Smarthouse]

Later this year, Australians will get the option of being able to buy an OLED TV when Samsung Electronics and LG launch new models but they won’t be cheap with the TV industry banking on the new technology to lift profits.

Analysts are tipping that the new TVs will probably be priced between US$8,999-9,999 in Australia. They will have better image quality, be thinner and more energy efficient than current backlit LED TVs.

LG is tipped to be the first followed by Samsung.

But will Australians buy this new technology?

The rumors are that Sony and Panasonic are also looking at launching an OLED TV offering. Sony, who initially said they would “lead the world” in OLED TVs, is now struggling to find a third party manufacturing partner due to a lack of funds.

Both Japanese Companies recently reported billion dollar losses and are discussing a possible collaboration on making sets that use new OLED technology, an official at one of the companies said. …

The painful lesson from 3D was that content and the consuming experience matter. Consumers’ purchasing behavior is driven by factors other than raw image quality.

See the full article here: http://smarthouse.com.au/TVs_And_Large_Display/OLED_TV/T2Q7U7F2

UAE schools urged to opt for 3D glasses to aid learning

[7 days in Dubai]

Pupils in the UAE could soon be soaking up flying algebra equations or feeling like they’re dodging bullets on a World War II battlefield.

3D glasses, plus educational videos and applications are set to hit the Emirates next month, which will give schools the option of holding lessons in 3D.  …

The move by NEC Display Solutions Europe comes after education experts told the Transforming Education Summit in Abu Dhabi earlier this month that teachers must get tech-savvy to improve education and engage their students.

“This innovation helps to reach out to pupils who are slow in grasping certain concepts and helps to simplify topics that appear difficult to some students,” said the firm’s Ulf Greiner.

“3D is a reality in our children’s lives and using it in the educational space brings engagement and achievement among pupils and staff.” Schools will be able to try out demo videos on a range of subjects. …

See the full story here: http://www.7daysindubai.com/UAE-schools-urged-opt-3D-glasses-aid-learning/story-16128485-detail/story.html

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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