News Stories

IOSONO 3D sound enriches visitor experience at Yangtze River Estuary Science and Technology Museum

[Iosono]

Visitors of the Yangtze River Estuary Science and Technology Museum in Shanghai, China are now able to enjoy vivid natural soundscapes with IOSONO 3D sound. On May 18, the museum is opening a new 3D sound room that simulates the estuary’s natural environment by playing live recordings of nature sounds. Visitors will hear birds flying through the room and chirping around them or travel to the ocean, feeling in harmony with nature. …

Yangtze River Estuary Science and Technology Museum is located in Shanghai’s Baoshan district and covers an area of almost 8,000 square meters. The museum features five exhibition halls, a 4D movie theatre and the 3D sound listening room with IOSONO. The room is equipped with IOSONO’s Spatial Audio Processor and 32 loudspeakers.

See the full story here: http://iosono-sound.com/iosono-strong-in-china.html

Get ready for the most epic 3D Ride: Transformers at Universal Studios Hollywood

[Examiner]

… TRANSFORMERS The Ride sets a new standard in immersive theme park attractions with realistic high definition 3D media, sophisticated visual effects, and one of the most elaborate roaming flight simulator systems ever integrated into a ride-car vehicle.

Giving you the chance to ‘Ride The Movies®’, TRANSFORMERS The Ride transports you into the world of TRANSFORMERS as members of the Human-AUTOBOT alliance called N.E.S.T., putting you right in the thick of the action protecting the Allspark from the DECEPTICONS.  …

See the full story here: http://www.examiner.com/article/get-ready-for-the-most-epic-3d-ride-transformers-at-universal-studios-hollywood

< PREVIOUS ARTICLES NEXT ARTICLES >

Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

Oops, something went wrong.