News Stories

Men In Black III 3-D Release: Sony Pictures in Standoff with Cinemas over 3-D Glass Payment

Cinemas were paying half of the ticket fee to RealD, technology supplier of the movie while 40 percent of the cost was borne by studios.

RealD is the global licensor ofstereoscopic (three-dimensional), or 3D, technologies. It also supplies 3D eye wears, display and gaming technologies to electronic manufacturers, content producers and distributors.

In most US cinemas, 3D glasses are provided by RealD.

Sony wants the cinemas to foot the bill completely which have led to a standoff between the two, according to the Bloomberg report. For the cinemas, it would amount to substantial reduction in their profits they get from charging higher prices for the 3D shows.

Industry watchers believe that the dispute will be settled as the release date approaches and they predict the possible outcome as the studio bearing the cost. They point out a similar dispute between Twentieth Century Fox and the cinemas at the time of the release of “Ice Age: Dawn of the Dinosaurs” and Fox relented then.  …

The movie premiered on the world’s biggest 3D screen in Berlin on May 14. The left and right eye images were projected with four Sony 4K SRX-R320 projectorsSony Pictures was awarded Guinness World Record for its giant 26m x 14m 4K 3D projection of the “Men In Black III”.

See the full story here: http://www.ibtimes.co.uk/articles/342990/20120519/men-blackiii-3d-release-sony-pictures-amazing.htm

Star Wars And Disney Boosting 3D Printing Industry Craze

[Forbes]

…Using new imaging technology (probably not unlike the Autodesk 123D Catch app I wrote about last week), you are scanned and your likeness cast via three-dimensional printing methods. I won’t be surprised to see a RepRap, MakerBot or the new MakerGear M-series user leveraging both the Autodesk 123D Catch app and a 3D printer to create their own Han Solo versions. I’d watch Thingiverse.com for productions.

In another fun post, Cory Doctorow at BoingBoing.net shared how you canmake your own Star Wars droid. …

Read the full story here: http://www.forbes.com/sites/tjmccue/2012/05/16/star-wars-and-disney-boosting-3d-printing-industry-craze/

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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