News Stories

3D mini cinemas become a new trend (Viet Nam)

5.18.2012

[Viet Nam Net]

Because of the cheap price and wide range of selections, 3D cinema cafes have been attracting many young people.

These small shops require reservations, but allow customers to watch the movies when they want, and often offer upwards of 60 3D and 200 HD titles to choose from. Drinks are also available.

“It just feels more private and comfortable than a theater,” one customer said.

This type of cine-cafe is a business that seems to be catching on in Hanoi. Many have opened on Khuong Trung, Quan Hoa and Vong Street. The prices are mostly determined by room size. A small room for two usually goes for VND30-50,000 (USD1.4-2.4) per hour, while a large room for eight for VND50-100,000 (USD2.4-4.8) per hour.

Nguyen Tien Dat, the owner of one of these shops, said that the idea was to make a more comfortable environment for watching films. “At first business was not so good. But when I decided to add drinks and 3D films it really started to pick up. 3D movies have been popular for more than a year now, but not everyone can afford theatre tickets. With our service all you have to do is call and book a room. Our title list is readily available, so customers make a reservation, and when the parties come there is no waiting around. They just enter their rooms and enjoy,” he said.  …

See the full story here: http://english.vietnamnet.vn/en/arts-entertainment/22494/3d-mini-cinemas-become-a-new-trend.html

Review: Beauty and the Beast 3D

5.18.2012

[3D TV Watcher]

… Having watched the film, I’m still in two minds about it. I wouldn’t say that Beauty and the Beast was meant for 3D but I have never seen a more stunning introduction. Parts of the film where the audience could see large bits of scenery, landscapes or interiors were taken to the next level with the help of 3D. The technology gives the movie a certain depth that it never had before.

3D also worked to an extent in scenes focussed on the characters.

… I’m very pleased I did just for the stunning landscapes and interiors. Just thinking about the opening five minutes makes my heart flutter with awe.

However, as the movie progressed, the tridimensional format started to fail as intricate action and musical sequences couldn’t quite keep up with the technology. …

See the full review here: http://www.3dtvwatcher.co.uk/review-beauty-and-the-beast-3d-2950/

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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