News Stories

Vu flashes 3D cameras (India)

5.17.2012

[Pitch On Net]

Hoping to give impetus to 3D television market in India, luxury TV brand, Vu Technologies, has launched a Vu 3D camera. The company feels that while market is full of 3D TVs, there is very little content for the viewers.

The Vu 3D camera can be used on any 3D TV and it can be used as a handy-cam as well as a still lens, and is targeted at both amateurs and professionals alike, who want to capture memories in 3D.

Commenting on the launch, Devita Saraf, CEO, Vu Technologies, said, “There has been a huge sale of 3D TVs in India with very little access or availability to true 3D content. Second, conversion of 2D to 3D in conventional 3D TV doesn’t really give the real effect of 3D. Through this introduction (Vu 3D Camera), we aim to bridge the market gap and offer a solution, no product in the current market scenario offers.”

As of now, the company has launched only pone model and is competitively priced at Rs 19,900, which will available at all Vu Stores, across the country.

To promote the product, the company plans to engage the professionals and amateurs on digital and social media.

See the original post here: http://pitchonnet.com/blog/2012/05/17/vu-flashes-3d-cameras/

Legend3D Choses TACTIC 3D Workflow Solution

5.17.2012

[Press Release]

Southpaw Technology announced that Legend3D has signed a global licensing agreement to use TACTIC at its studios in San Diego, Los Angeles and India. The use of TACTIC at these studios will allow Legend3D to synchronize its databases, collaborate globally, and create one unified production workflow across time zones and geographic regions….

In April of 2010, Legend3D’s San Diego studio installed TACTIC as the underlying backbone of its production. As the only web-based solution capable of storing and organizing assets, and tying those digital assets to production notes, status updates, tasks, and resources, TACTIC enables production teams of any size to find files instantly, and to know what they are supposed to be working on at any given time. Its built-in time tracking and reporting help teams see if production bottlenecks are occurring and how best to solve them so that productions stay on track. ….

See the full press release here: http://www.awn.com/news/technology/legend3d-builds-global-3d-production-pipeline-tactic

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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