DivX continues to move beyond their codec product and further into the content aggregation space with a controlled content anytime, anywhere, any device environment.

As has been the case, any product bearing the DivX logo must meet their technical certification standards, which include quality of service, quality of video stream (‘quality of content’), and securely designed hardware and software specifications.

Now, in concert with their recent acquisition of Roxio, they are developing DivX TV. DivX TV serves up and manages content licensed to DivX by content partners. Their proprietary interface allows for search by genre and other criteria. DivX curates the video service to guarantee that only quality content is served to customers of their service.

Content uploaded to the customer’s locker is converted to approximately 24 formats. The network is smart enough to know what format and bit rate (‘adaptive streaming’) to serve to any device authorized in the customer’s personal network. The DivX UltraViolet-compatible controlled network solution allows the content to be streamed or downloaded to the number of devices authorized by the licensee. The customer can start watching a program on one device, then move to another device and pick up the program where they left off.

DivX TV will be available in Q1 2011. It will allow content discovery, acquisition, and playback.  The first iteration will not contain social features or Internet search capabilities. It also will not allow customers to log into their account from devices not registered to their personal network, so a customer who wants to show a program to a friend will have to carry a video player registered to the customer’s network.