[Press Release]
DTS, Inc., a leader in high-definition audio, today announced it has entered into an agreement with Deluxe Digital Distribution (D3), Inc. a subsidiary of Deluxe Entertainment Services Group Inc.
By integrating DTS premium audio technologies into the Deluxe Digital Media Library, D3 continues to drive high-performance solutions to enhance their expanding catalog of premium titles. Leveraging their broad reach and industry expertise DTS’ agreement with Deluxe enables major studios and retailers to offer digitally streamed content with unparalleled audio quality.
The Deluxe Media Library is a complete catalog fulfillment solution of premium content, currently with thousands of premium titles, optimized for smartphones, tablets, computers, game consoles, connected Blu-ray players and televisions, along with other consumer electronic devices. The library includes device-optimized transcodes, metadata, trailers, CDN origin storage, CDN delivery to end users, license/server management, and client technology/SDKs to enable permission based access to Deluxe’s library. To date, most digital delivery services have offered basic quality stereo audio tracks for consumers. Adding 5.1 and 7.1 DTS audio delivers the full home entertainment experience to a wide variety of devices, and provides a differentiated product line for the digital marketplace.
“Deluxe has developed the next-generation media service platform to meet the market needs of a substantially changed distribution business,” said Kevin Corbett, President of Deluxe Digital Distribution. “By strategically partnering with key technology companies such as DTS, Deluxe gains a competitive advantage within our Deluxe Media Library platform, directly benefiting our clients’ products and enabling an improved end-user experience.”
DTS can offer a high performance low bitrate audio codec designed for both streaming and downloading content on devices such as tablets, smartphones, connected Blu-ray players, TVs, game consoles and more.
“For the web-connected entertainment ecosystem to successfully expand, the quality and efficiency of digital media cannot be compromised,” said Brian Towne, executive vice president and chief operating officer at DTS, Inc. “DTS recognizes this need and is an active participant in producing superior solutions that encourage further adoption of digital formats, as showcased by our alliance with Deluxe.”
Deluxe will integrate DTS technology into its Deluxe Digital Media Library and offer thousands of premium titles to consumers via MSOs, retailers, and studios.
For more information, visit DTS at NAB 2012 booth SU7619, or online at DTS. Media interested in speaking with a DTS spokesperson please contact DTS@formulapr.com. Connect with DTS on Facebook, or on Twitter (@DTS_Inc.).
See the original press release here: http://hometoys.com/news/2012/04/17/dts-joins-forces-with-deluxe-digital-distribution-to-enhance-audio-experience-across-digital-entertainment-marketplace/19998836