In 2005, Hollywood studios’ Digital Cinema Initiative, aided by the Entertainment Technology Center’s Digital Cinema Lab in Los Angeles, created a specification for a standard digital cinema package. Now, approximately one in every three digital theater screens in the United States is equipped for 3-D, according to the report “3-D TV: Where Are We Now and Where Are Consumers,” by David Wertheimer, CEO of the Entertainment and Technology Center at the University of Southern California, and Shawn DuBravac, adjunct professor at the George Mason University School of Business.
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