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Fujifilm To Launch 3D Cinema Ad (cross-media ad campaign for 3D camera))

Fujifilm is set to launch a seven-figure 3D cinema ad campaign next month to promote its new 3D camera.

The ad will launch in the UK on December 3rd and will feature prior to screenings such as ‘The Voyage of the Dawn Treader’ and ‘Megamind’. The 30 second ad was created by Ogilvy Germany and launches in Europe today.

The ad is set to span several mediums, including small six sheet billboards in London and Birmingham shopping centres, large billboards in major UK cities as well as online, print and at cinemas.

According to Lucy Edwards, Marketing Manager for Fujifilm UK “The Fujifilm camera range is incredibly strong – featuring innovative, easy-to-use, technology at realistic prices, which is why we’re supporting the range with a comprehensive consumer campaign leading up to Christmas.”

source: http://www.bdrecruitment.com/news/news-article.php?id=696

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Fujifilm To Launch 3D Cinema Ad (cross-media ad campaign for 3D camera))

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