[3D Focus]

In this fantastic guest article, 3D content expert Torsten Hoffmann warns producers against unrealistic expectations for the commercial value of 3D content and outlines the business models of making money with 3D content.

It continues to surprise me how many 3D producers have the wrong market expectations for their new 3D titles or upcoming projects. Many read about the demand for content but they fail to understand the market realities. At the end of the day it is not about how much demand there is for 3D content, but what prices the buyers are willing to pay.  Most of my day is spent selling 3D content internationally and talking to producers, so I thought I would share some of my learnings in this nascent industry.

First, let’s be clear: The reality is that 3D content currently has LOWER commercial value than 2D content. …

– There are new and rapidly growing alternative ways to distribute 3D content.

– We have 3D titles that have returned their production costs within 6months. There are clever strategies to reduce production costs or to get 3D projects off the ground.

– Many players in this industry are focussing their efforts on the core territories. I continue to be surprised how much interest there is from emerging markets.  …

Read the full article here: http://www.3dfocus.co.uk/3d-news-2/3d-broadcasting/how-to-make-money-with-3d-content-part-1/6351