[The National]
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Instead of a flat two-dimensional screen, it is predicted that a new generation of televisions will project lifelike 3D images direct into the living room. Unlike the 3D televisions coming onto the market now, they will use holographic images that do not require the use of special goggles or glasses.
Holographic technology is already being used for this purpose in the corporate world. Communications companies, including Cisco, the US networking corporation, are using holographic images in business-to-business conferencing to enable realistically lifelike conferences between people who may physically be continents apart.
But the main opportunity for 3D holographic technology is the domestic market and researchers believe that consumer-friendly holography for the home will become available over the coming decade. The companies that stand to benefit most from this technology are not business communications specialists, but consumer electronics makers such as Samsung and Apple. Holographic images could be beamed from different angles around the room, from under tabletop surfaces for example, to generate realistic 3D images.
According to Bloomberg Business News, a new Apple television could be available by Christmas. Last year, Apple was also granted a new patent relating to holographic images and some Silicon Valley industry watchers are predicting the rapid arrival of holographic televisions. There is also speculation that the arrival of interactive holographic television technology will mean a boom in telecommuting and remote working and a reduction in air travel. ..
Innovations such as 3D will drive faster production cycles in the television industry, favouring IT companies. …
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