[by Associated Press]
The Isle of Wight Festival has been announced as the first UK music festival to be broadcast live in 3D.
The event, to be headlined by the Kings of Leon, Foo Fighters, Kasabian and Pulp, is teaming up with the Sky 3D channel and Sky Arts for the cutting-edge broadcast.
Festival promoter John Giddings, of Solo Music Agency, said: “It is incredibly exciting for our 10th anniversary to be at the forefront of television broadcasting in the 21st century.
“And those unlucky people who missed out on buying a ticket will now have the opportunity to see it in their living rooms more realistically than a festival has ever been seen before – bring it on.”
John Cassy, channel director of Sky Arts and Sky 3D, said: “The Isle of Wight Festival attracts some of the biggest names in music and this year’s line-up is no exception.
“Broadcasting live and in 3D for the first time is an amazing opportunity to bring viewers closer than ever to the real festival experience.”
The channels will broadcast live for two hours a day throughout the weekend of June 10 to 12 at Seaclose Park, Newport.
The Isle of Wight’s other major festival, Bestival, will also be filmed in 3D for Sky.
Acts including The Cure, Pendulum, Primal Scream, PJ Harvey, Brian Wilson and DJ Shadow during the September event will be among seven and a half hours shown by Sky in 3D.
Festival curator and Radio 1 DJ Rob da Bank said: “Bestival in 3D will be a mind-blowing explosion of colour and multi-dimensional music and mayhem.”
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