News Stories

James Cameron and Vince Pace Form New Venture to Accelerate 3D Solutions Across All Entertainment Platforms

CAMERON – PACE Group Will Cultivate a Global Platform for Groundbreaking 3D Technologies, Products and Support to Empower and Enable the Entertainment Industry, Filmmakers, Networks and Broadcasters as they Move into the New World of 3D

[BusinessWire]

 

 

Legendary filmmaker and 3D visionary, James Cameron has teamed up with acclaimed cinematographer and fellow 3D pioneer, Vince Pace to form CAMERON – PACE Group (CPG), which seeks to accelerate worldwide growth of 3D across all entertainment platforms including features, episodic and live television, sports, advertising and consumer products, pioneering a new generation of camera systems, services and a variety of creative tools that are innovative, powerful and easier to embrace. Cameron and Pace unveiled the new company this morning during a press conference at the 2011 NAB Show in Las Vegas.

CPG will build upon the strong foundation of PACE and the 3D technology to which its co-founders have individually and collectively contributed, such as the revolutionary FUSION 3D system. In combination, Cameron’s and Pace’s technologies, products and services have been responsible for $4.7 billion of box office receipts and have played an extensive role in 25 features, seven concert and music entertainment projects and 40 sports productions worldwide, including “Avatar,” “TRON: Legacy,” “Resident Evil: Afterlife” and “U2 3D.” This history puts CPG in a unique position to respond to the growing demand for high-quality 3D entertainment and to provide 3D technology innovations that serve studios, filmmakers, directors of photography, producers, networks, studios and broadcasters. The company plans to take full advantage of its position to drive innovations in technology and deliver products, services and creative tools in unprecedented ways.

In addition to making advanced technologies, tools and services available to the global entertainment community, CPG will serve as an industry advocate for 3D technologies, practices and creative tools that will help filmmakers and other content producers realize 3D’s full potential as a creative and powerful storytelling and live broadcast medium. It will also drive public advocacy by setting the “gold standard” for the public’s perception of 3D, which will result in compelling, engaging and high quality 3D entertainment.

“Our goal is to banish all the perceived and actual barriers to entry that are currently holding back producers, studios and networks from embracing their 3D future,” said James Cameron, Co-Chairman of CAMERON – PACE Group. “We are dedicated to building a global brand that is synonymous with high quality 3D and spans multiple channels, from features to episodic television, and changes the boundaries of what is understood to be 3D material.”

“CPG’s mission is to step up industry-wide efforts to help filmmakers realize 3D’s full potential as a creative and powerful storytelling medium and accelerate the growth of the next generation of 3D solutions across all platforms,” said Vince Pace, Co-Chairman and CEO of CAMERON – PACE Group. “Through our expanded reach and new generation of 3D solutions, we will deliver a variety of creative tools including SLATE2SCREEN™ 3D production services, educational workshops for industry professionals in FUSION 3D and FUSION 3D Mobile Workflow Units that support end-to-end solutions for both the live and recorded production environments. CPG will deliver CAN DO solutions.”

CAMERON – PACE Group already has an extensive list of current and upcoming projects, including “Pirates of the Caribbean: On Stranger Tides,” “Transformers: Dark of the Moon,” “The Three Musketeers,” “The Invention of Hugo Cabret,” “Life of Pi,” and “47 Ronin.” For a more extensive list of CPG projects, as well as a comprehensive overview of CPG’s available products and services, please refer to, www.cameronpace.com.

PACE has begun the formal rebranding process and its operation under the CAMERON – PACE Group banner is effective immediately. CPG will be headquartered in Burbank, CA, at the current home to PACE. CPG is going to expand PACE’s technology impact by developing new solutions and implementing current solutions worldwide. These activities will require the company to both expand its existing staff of engineers and technicians and fill a number of newly created positions. Qualified and talented industry professionals, design engineers, software engineers and technicians interested in shaping the future of 3D entertainment are invited to learn more at, www.cameronpace.com

About CAMERON – PACE Group:

CAMERON – PACE Group (CPG) is a trend-creating technology and production services firm. CPG is advancing the future of 3D across all media channels by making the most advanced products, support solutions and creative tools available and accessible to networks, studios, broadcasters, filmmakers and creative teams around the globe. The company is singularly dedicated to building upon the strong foundation of innovative technology developed by its visionary co-founders, James Cameron, Vince Pace and Patrick Campbell and leveraging its unmatched 3D expertise to help content producers realize 3D’s full potential as a creative and powerful storytelling medium. CAMERON – PACE Group was founded in 2011 by James Cameron and Vince Pace and is headquartered in Burbank, CA. For more information, please visit, www.cameronpace.com.

See the original post here: http://www.businesswire.com/news/home/20110411005590/en/James-Cameron-Vince-Pace-Form-Venture-Accelerate

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James Cameron, Vince Pace to Reveal New Business Model for 3D Broadcasting

[see this original story here  http://www.today3d.com/2011/04/james-cameron-vince-pace-to-reveal-new.html ]

James Cameron and 3D innovator Vince Pace –who together developed the Fusion 3D camera system used on movies includingAvatar — are working to change the model for 3D sports and other live event broadcasting, which includes further development of the Fusion system.

Cameron and Pace, who is CEO of 3D technology supplier PACE and who described the goal as pulling off the “Avatar of sports,” are scheduled to deliver a keynote Monday at the National Association of Broadcasters Show in Las Vegas.

“We are going into the next phase of Fusion development,” Pace told The Hollywood Reporter,hinting that product and company updates would be part of the NAB keynote. “You’re going to see it for the next round of production this year.”

They aim to create a model that works, which includes getting 3D production costs down to an acceptable level for television budgets. The idea is to work toward a production model where the 2D and 3D broadcast is produced as one.

“The business model has to evolve to a single crew, single mobile production (for 2D and 3D),” Pace said, adding that a 15-20% increase in production costs over 2D seems to be a percentage that the market would be able to sustain with the still limited audience. “Once you start exceeding those numbers, it starts to go against the grain of what broadcasters are receiving as revenue for that effort.”

Part of their plans involve communication with manufacturers. “For Jim and I, it’s about getting back to the foundation of what made Avatar successful and what makes the technology successful,” Pace said, noting that part of the dialog needs to be about camera size. “We need to get the manufacturers on board. (Cameras) need to be compact, mobile and cost effective.”

Pace also emphasized the fundamental goal of producing entertainment. “The entertainment level has to have that gold standard. If you compromise that, we are definitely heading in the wrong direction.

“We are concentrating on a market where we will be three to five years from now; that is what we did the first time,” he said. “A lot of people are trying to do this overnight. That would have been like Jim releasing Avatar in 2004 and most people would not have seen it (because the volume 3D screens were not installed).”

Pace is supplying the 3D Fusion rigs for number of upcoming sporting events for ESPN3D, including this week’s Masters golf tournament and the NBA Finals.

The notion of making live 3D production more cost effective is likely to be a much discussed topic this week at NAB. In addition to the attention that the topic will receive from Cameron and Pace, exhibitors will be talking about cost models.

3Ality Digital — whose 3D production technology is currently in use on The Hobbit andThe Amazing Spider-man — is aiming to make 3D production more cost effective with the introduction of new, automated technologies. These include IntelleCal, designed to automatically align two cameras on a stereo rig, without the intervention of a technician; and IntelleCam, designed to automatically control the convergence and the interaxial spacing of the cameras, without the need for a separate convergence puller at each rig.

“Typically, there is one convergence operator per camera. If 12 cameras, that’s 12 people,” said Steve Schklair, CEO of 3Ality. “If you eliminate these roles (including hotel, airfare, etc.), maybe you are cutting $80,000-100,000 (on a live production). That is a big number toward making a business case that works.”

Like Pace, Schklair believes 2D and 3D broadcast infrastructure needs to be combined.

Sony will also have a collection of new technologies aimed at reducing the cost of 3D production. That includes the introduction of a shoulder-mount 3D camcorder, which grabbed attention when it was previewed in the fall.


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