News Stories

James Cameron: Tablets hold key to 3D market penetration

[Quantel]

3D advocate James Cameron believes that devices such as tablets, laptops, desktop PCs and high end mobile phones all have a huge part to play in the growth of 3D. Particularly important is the ability of such devices to bring glasses-free 3D to the mass market, thus making it a part of people’s daily lives. Cameron was speaking at the annual IBC conference in Amsterdam, and was adamant that whilst moves had done the job of making 3D content viable, it was up to the portable devices to help ingrain S3D content into people’s lives.

Mass Adoption of 3D

Rather than waiting for glasses-free TVs to be ready for the mass marketplace, Cameron insists that the public’s appetite for a 3D experience can be stimulated by the use of small-scale autostereoscopic screens. “Now smaller screens that are in the desktop, laptop, tablet size, where it is basically a single user model, you can do those right now,” explained Cameron.  Whilst some products of this type are currently available, Cameron was confident that there will be “a lot more of those products coming to market over the next year or so.”

Glasses-Free 3D

Whilst the finishing line for viable large-screen glasses-free 3D TVs is a long way off, the technology exists for personal screens.  Cameron summed up his thoughts thus: “3D doesn’t equal glasses, 3D only equals glasses in certain circumstances.”

See the original story here: http://blog.quantel.eu/2011/09/james-cameron-tablets-hold-key-to-3d-market-penetration/

YOUTUBE CHANNELS

Our Youtube channel can be found here
Watch the vNAB videos below

SOUNDCLOUD TALKS

MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

 

ETC Quarterly Board Meeting (closed meeting)
(March 6)


ETC Quarterly All Members Meeting (closed meeting)
(March 21)