News Stories

Lightcraft Technology in 2 Minutes or Less (HPA 2011 Demo Room Video)

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Lightcraft Technology has developed a solution that allows camera movements during a green screen session to be captured. The camera movements are then translated to movements in the CG rendered background that is keyed in on the video. If the camera zooms out, the CG background zooms out in relation to mimic real world relationships between the background and foreground.

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  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

 

ETC Quarterly Board Meeting (closed meeting)
(March 6)


ETC Quarterly All Members Meeting (closed meeting)
(March 21)