Looking at declining ratios of opening weekend grosses between 3-D and 2-D equipped theaters, the LA Times recently asserted that 3-D was losing audience interest. This claim was refuted by proponents of 3-D who point out that 3-D screens still pull in 1.5 to 2 times as much as the same films on 2-D screens and they also point to independent surveys by Screen Digest and USC’s Entertainment Technology Center which they say indicate strong audience enthusiasm for 3-D and that “the more viewers see this generation of 3-D, the more they say they like it and the more eager they are to see more.”
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