[Philip Lelyveld comment: this band used augmented reality and standard consumer CE tools to create an immersive experience. ]
[Blabbermouth.net]
“The Hunter” sold 39,000 copies in the United States
in its first week of release to land at position No. 10 on The Billboard 200 chart. The band’s previous CD, “Crack The Skye”, opened with 41,000 units back in April 2009 to debut at No. 11. …
“The Hunter” was made available in several configurations that feature an exciting interactive 3D experience known as Augmented Reality. The technology, created by Los Angeles-based company Total Immersion, combines virtual and real worlds to create a 3D one-of-a-kind interactive experience that users can control. Just by using a camera on a computer, their own face and the cover art on “The Hunter”, the user can turn themselves into “The Hunter” sculpture that is pictured on the cover.
Read the full story and listen to the audio here: http://www.roadrunnerrecords.com/blabbermouth.net/news.aspx?mode=Article&newsitemID=166447