- To advance technology and innovation within the entertainment industry
- To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
- To understand the impact of technology on the consumer experience and the creative process
- To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
- To provide insight about emerging consumer habits
- To convene industry peer groups and partners to share knowledge and experience
- To create an environment for testing and evaluation of proposed technology solutions
- To help identify new business models for the entertainment industry
- To improve the consumer experience and advance the art of entertainment as the 21st century unfolds
