[Forbes]

Norma Kamali has always been an iconoclast; she made her name in the ’70s with the ingenious “sleeping bag” coat and her jumpsuits made of silk parachutes. (She also designed Farrah Fawcett’s famous red swimsuit, launched a collection foreBay in 2009 and started designing a line for Walmart before it was cool for designers to go “mass.”) So of course she showed her playful Spring 2012 collection not on a runway, but in a 3D video, handing out pairs of cat-eyed paper glasses to editors during her presentation yesterday.

The designer was inspired by filmmaker Warner Herzog’s 3D documentaryCave of Forgotten Dreams. “The minute I saw the texture of the fabric on the shirts [in the film],” she said, “I was obsessed with doing a 3D fashion video.” …

…  The presentation coincides with the launch of normakamali3d.com, which debuts at noon today. Shoppers who want the full experience can sign up for 3D glasses on Kamali’s Facebook page (more than 16,000 have requested a pair), or you can pick them up at the designer’s flagship store in New York City. “Fashion and technology are both moving so quickly,” says the designer. “With all the new technology you can’t just send styles down the runway [anymore]. There are so many ways to tell the story.”

See the full story here: http://www.forbes.com/sites/raquellaneri/2011/09/15/norma-kamali-launches-3d-fashione-commerce-site/