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1952 | First 3D movie
This year, OREO turns 100 years young.
Celebrate the kid inside at oreo.com/birthday.

Advertising Agency: Draftfcb, USA
Executive Creative Director: Darren Moran
Creative Director: Megan Williams
Group Creative Director: Jill Applebaum
Creative Director / Art Director: Megan Sheehan
Copywriters / Art Directors: Jill Applebaum, Bob Neuman
Executive Producer: Anthony Nelson
Photographer: Richard Pierce
Concept: Pierre-Marie Faussurier, Sebastien Zanini
Designers: Yego Moravia, Johnny Por Taing, Bangwool Han
Art Producer: James Kozyra
Published: March 2012

To advance technology and innovation within the entertainment industry
To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
To understand the impact of technology on the consumer experience and the creative process
To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
To provide insight about emerging consumer habits
To convene industry peer groups and partners to share knowledge and experience
To create an environment for testing and evaluation of proposed technology solutions
To help identify new business models for the entertainment industry
To improve the consumer experience and advance the art of entertainment as the 21st century unfolds