[Home Media Magazine]
Hollywood’s marketing of 3D Blu-ray Disc movies won’t be enough to drive wider consumer adoption of 3D in the home, the head of Sony Pictures said.
Speaking Dec. 7 in an investor call with William Blair & Co.in Chicago, Michael Lynton, CEO of Sony Pictures Entertainment, said in-home adoption of 3D has been stymied by a dearth of compelling content beyond movies.
Lynton said greater availability of sports programming and video games in 3D would help jumpstart the format among consumers.
Indeed, with many games already available in 3D and early attempts to broadcast college football — in addition to the 2010 Beijing Olympics and The Masters — well-received, the belief is that expanded sports coverage could help 3D clear remaining hurdles into the home.
“It’s going to be based on what people want to watch,” Lynton said. “I don’t think that [3D] movies are going to drive [in-home adoption] … because people have already seen them in theaters.” …
Read the full story here: http://www.homemediamagazine.com/3d/sony-pictures-ceo-3d-blu-ray-movies-not-enough-drive-household-adoption-25826