Rob is a media consultant, freelance writer, and communication professor currently based on the east coast. He joined the ETC in 2008 for our live reporting from the Consumer Electronics Show and has since been involved with a number of ETC initiatives including our ETCentric publication, annual CES coverage, and the cross-industry Interoperable Master Format technical specification. As a consultant, Rob has worked with an array of industry innovators in digital cinema, media asset management, content distribution, and various business and creative strategies involving digital technologies. Rob was formerly with the New Technology & New Media department at The Walt Disney Company where he managed online and video communication initiatives. He earned his MFA in Film Studies & Screenwriting from the University of Miami and studied multimedia at the American Film Institute. His professional background includes corporate communication, entertainment media technologies, film & video production, and saltwater big game fishing.