Yves is an AI researcher and the director of the “AI in Media” Project at ETC. At the Center, Yves and his team use frontier AI methods to help media companies develop deep insights into their content, their audiences, and the cognitive relationship between the two. For the past 3 years, he has been working, often in collaboration with SMPTE, on developing an industry-wide view of ethical standards for the media industry, and has led industry-funded research into moral bounding of conversational agents. Yves is also the co-founder and CEO of Corto, an AI startup developing AI tools to make stories and audiences computable through the DNA analysis of narratives. Corto is in Private Beta with a dozen studios, advertising agencies, and global consumer brands, and is already used to develop film, TV, and branded content. In addition, he is a member of the Digital Storytelling Lab at Columbia University’s School of the Arts, where he participates in the lab’s work on emerging storytelling platforms and methods.