[Mumbrella]

Cinema network Val Morgan has launched a production unit that specialises in making 3D commercials.

The launch of the new venture – called Brandfit Productions – comes ahead of a summer season of 3D movie releases such as Men in Black 3, The Avengers, Ice Age and 3D versions of Titantic and Star Wars.  …

Scivetti said: “Cinema is the ultimate showcase for creative work and there has been a shortage of quality 3D commercials to match the strong list of movies coming out in 3D. Currently 20% of cinema admissions are for 3D movies but the ad industry is falling way behind with only 5% of advertisements being 3D. It is Val Morgan’s job to make creative agencies and clients aware of the benefits of showcasing brands in 3D and in the cinema environment. We are delighted that Philipa has joined the team to lead the 3D charge.”  …

See the full story here: http://mumbrella.com.au/val-morgan-launches-3d-ad-unit-66669