July 16, 2010 — 7:06am ET | By Jim O’Neill

The lack of 3D content available to consumers has been cited as a major hurdle to wide-scale 3D TV adoption, but program providers are slowly ramping up their offerings. Luxury lifestyle programmer WealthTV is the latest to jump into the 3D TV waters, making an episode of its series on classic cars, “Wealth on Wheels Classic,” available in 3D to Verizon’s FiOS TV subscribers.

“As we progress with 3D on FiOS TV, programming like this from WealthTV gives our customers a chance to see what 3D on FiOS is really all about,” said Tricia Lynch, director of content strategy and acquisition for Verizon. “We look forward to providing more 3D programming like this.”

It won’t be the last 3D content from the programmer, which says it has a number of 3D production crews in the field, producing travel, adventure, culinary and documentary programs that will be available to FiOS customers in the near future.”

While there has been a small uptick in the amount of general 3D TV programming available to consumers, the bulk of it remains major sporting events, like the World Cup and Masters golf tournament and a number of recently released motion pictures and animated movies.

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